Brother vs Singer:Which is more popular?
In September 2026, Singer had more branded searches than Brother among overlock machine brands in New Zealand. Singer had about 390 branded searches, while Brother had 10. Singer made up 19.7% of all overlock machine brand searches we track, and Brother accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about overlock machine brands, Brother appeared in all five answers and Singer in one. Brother was mentioned before Singer in four out of five answers.
Who do people search for more?
Singer, about 39 searches for every 1 for Brother
Who does AI mention more?
Brother, mentioned in every answer we collected
Who does AI recommend more?
Brother, named ahead of Singer in 4 of 5 answers
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Top overlock machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother appeared in all five answers. Singer was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brother was listed before Singer in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
JUKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Janome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bernina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Singer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about overlock machine brands
5 answers
Asked ChatGPT
“Which overlock machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best overlock machine brands in New Zealand?”
Asked ChatGPT
“What's the best overlock machine brand in New Zealand for home sewing?”
Searched Google, AI Overview
“overlocker nz”
Searched Google, AI Overview
“serger machine”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brother or Singer more popular in search?
This chart shows how often people search Google for Brother and Singer by name. Each line represents a brand's share of searches for all five overlock machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Singer, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bernina | Janome | Singer | JUKI | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 34.6% | 15.1% | 2.8% | 0.56% |
| Nov 2025 | 47.5% | 34.8% | 14.6% | 2.5% | 0.51% |
| Dec 2025 | 48% | 36.6% | 12.4% | 2.5% | 0.5% |
| Jan 2026 | 47.3% | 34.5% | 15.5% | 2.3% | 0.45% |
| Feb 2026 | 47.5% | 36% | 12.5% | 3.5% | 0.5% |
| Mar 2026 | 47.3% | 32% | 16.7% | 3.4% | 0.49% |
| Apr 2026 | 46.8% | 33.5% | 15.8% | 3.4% | 0.49% |
| May 2026 | 46.9% | 35.8% | 14.8% | 2.1% | 0.41% |
| Jun 2026 | 45.3% | 34.1% | 17.2% | 3% | 0.43% |
| Jul 2026 | 43% | 34.1% | 20.1% | 2.3% | 0.47% |
| Aug 2026 | 43% | 38.3% | 16.1% | 2.2% | 0.43% |
| Sep 2026 | 45.5% | 31.8% | 19.7% | 2.5% | 0.51% |
How has the Brother and Singer comparison changed over the last 12 months?
3 findings
- Singer was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among overlock machine brands in New Zealand moved from 0.56% to 0.51%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Singer’s share of searches among overlock machine brands in New Zealand moved from 15.1% to 19.7%, and its estimated monthly branded searches moved from 270 to 390.
How did search popularity change for New Zealand overlock machine brands in September 2026?
1 change
In September 2026, Singer gained share of searches among overlock machine brands in New Zealand, from 16.1% to 19.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brother’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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