Brandwave

Brother vs JUKI:Which is more popular?

In September 2026, JUKI had more branded searches than Brother among overlock machine brands in New Zealand. JUKI had about 50 branded searches, while Brother had 10. JUKI made up 2.5% of all overlock machine brand searches we track, and Brother accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about overlock machine brands, both Brother and JUKI appeared in all five answers. Brother was mentioned before JUKI in every answer.

Among overlock machine brands in New Zealand in September 2026

Who do people search for more?

JUKI, about 5 searches for every 1 for Brother

JUKI 50 searchesBrother 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Brother in 5 of 5JUKI in 5 of 5

Who does AI recommend more?

Brother, named ahead of JUKI in every answer

Brother first in 5JUKI never first

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Top overlock machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Brother and JUKI showed up in all five answers. Brother was listed before JUKI in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. Janome2nd
  3. JUKI3rd
  4. Singer4th
  5. Bernina5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JUKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Janome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bernina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Singer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about overlock machine brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brother or JUKI more popular in search?

This chart shows how often people search Google for Brother and JUKI by name. Each line represents a brand's share of searches for all five overlock machine brands we track, month by month, from searches in New Zealand.

Brother and JUKI among overlock machine brands in New Zealand, by month

Share of searches by month for JUKI, Brother. The figures are in the table below the chart.

View monthly share of searches table
MonthBerninaJanomeSingerJUKIBrother
Oct 202546.9%34.6%15.1%2.8%0.56%
Nov 202547.5%34.8%14.6%2.5%0.51%
Dec 202548%36.6%12.4%2.5%0.5%
Jan 202647.3%34.5%15.5%2.3%0.45%
Feb 202647.5%36%12.5%3.5%0.5%
Mar 202647.3%32%16.7%3.4%0.49%
Apr 202646.8%33.5%15.8%3.4%0.49%
May 202646.9%35.8%14.8%2.1%0.41%
Jun 202645.3%34.1%17.2%3%0.43%
Jul 202643%34.1%20.1%2.3%0.47%
Aug 202643%38.3%16.1%2.2%0.43%
Sep 202645.5%31.8%19.7%2.5%0.51%

How has the Brother and JUKI comparison changed over the last 12 months?

3 findings
  • JUKI was ahead of Brother in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brother’s share of searches among overlock machine brands in New Zealand moved from 0.56% to 0.51%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, JUKI’s share of searches among overlock machine brands in New Zealand moved from 2.8% to 2.5%, and its estimated monthly branded searches held steady at 50.

How did search popularity change for New Zealand overlock machine brands in September 2026?

0 changes

Neither Brother nor JUKI moved beyond provider rounding among overlock machine brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brother’s and JUKI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brother

1 branded search term

  • brother overlock machine

JUKI

1 branded search term

  • juki

How the Brand Demand Index is measured

Other head-to-heads among overlock machine brands

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