OPSM vs Specsavers:Which is more popular by branded search in New Zealand?
In August 2026, Specsavers had more branded searches than OPSM among optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to OPSM’s 30.6K, and held a 69.7% Share of Search versus OPSM’s 22%.
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Which is more popular in search, OPSM or Specsavers?
Compare the optometry chains New Zealanders visit for eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, OPSM. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Bailey Nelson |
|---|---|---|---|
| Oct 2025 | 71.4% | 20.6% | 8% |
| Nov 2025 | 69.5% | 21.7% | 8.8% |
| Dec 2025 | 68.4% | 23% | 8.6% |
| Jan 2026 | 71.4% | 20.8% | 7.8% |
| Feb 2026 | 71.5% | 19.8% | 8.7% |
| Mar 2026 | 71.9% | 19.5% | 8.6% |
| Apr 2026 | 73.3% | 19.2% | 7.5% |
| May 2026 | 71.5% | 19.9% | 8.5% |
| Jun 2026 | 68.7% | 21.7% | 9.6% |
| Jul 2026 | 69.3% | 22.5% | 8.3% |
| Aug 2026 | 69.7% | 22% | 8.3% |
| Sep 2026 | — | — | — |
How has the OPSM and Specsavers comparison changed over the last 12 months?
3 findings
- Specsavers was ahead of OPSM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among optometrists in New Zealand moved from 20.6% to 22%, and its estimated monthly branded searches moved from 28.4K to 30.6K.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optometrists in New Zealand moved from 71.4% to 69.7%, and its estimated monthly branded searches moved from 98.4K to 97K.
How did search popularity change for New Zealand optometrists in August 2026?
0 changes
Neither OPSM nor Specsavers moved beyond provider rounding among optometrists in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OPSM’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OPSM
30 branded search terms
- opsm
- opsm co nz
- opsm contact lenses
- opsm cuba street
- opsm dunedin
- opsm eye exam
- opsm eye exam cost
- opsm glasses
- opsm lynnmall
- opsm napier
- opsm near me
- opsm nelson
- opsm new plymouth
- opsm new zealand
- opsm northwest
- opsm nz
- opsm online
- opsm optometrist
- opsm palmerston north
- opsm plaza
- opsm queen st
- opsm queensgate
- opsm southern cross
- opsm st lukes
- opsm sunglasses
- opsm sylvia park
- opsm the base
- opsm the palms
- opsm westcity
- opsm.co.nz
Specsavers
38 branded search terms
- spec savers botany
- spec savers richmond
- specsavers
- specsavers bayfair
- specsavers botany
- specsavers co nz
- specsavers contact
- specsavers costs
- specsavers cuba street
- specsavers deals
- specsavers dunedin
- specsavers eye test
- specsavers frames
- specsavers glasses
- specsavers lambton
- specsavers lunn ave
- specsavers napier
- specsavers near me
- specsavers nelson
- specsavers new plymouth
- specsavers new zealand
- specsavers northland
- specsavers nz
- specsavers offers
- specsavers online
- specsavers opticians
- specsavers optometrist
- specsavers palmerston north
- specsavers prices
- specsavers queen street
- specsavers richmond
- specsavers shirley
- specsavers st lukes
- specsavers sylvia park
- specsavers the palms
- specsavers website
- specsavers westgate
- specsavers.co.nz
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