Brandwave

Action Personnel vs Adecco:Which is more popular by branded search in New Zealand?

In August 2026, Adecco had more branded searches than Action Personnel among new plymouth recruitment agencies in New Zealand. Adecco was estimated to have 6.6K branded searches compared to Action Personnel’s 260, and held a 36.2% Share of Search versus Action Personnel’s 1.4%.

Share of Search among new plymouth recruitment agencies in New Zealand in August 2026Which is more popular in search, Action Personnel or Adecco?
Action Personnel1.4%260 searches
vs
Adecco36.2%6.6K searches
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Which is more popular in search, Action Personnel or Adecco?

Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Action Personnel and Adecco among new plymouth recruitment agencies in New Zealand, by month

Share of Search by month for Adecco, Action Personnel. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoNZ Labour HireAction PersonnelNaki Labour HireRecruitment 360Easy Jobs
Oct 202560.1%32.1%5.4%1.7%0.45%0.2%0.05%
Nov 202559.7%32.6%5.4%1.5%0.51%0.2%0.05%
Dec 202558.7%34.4%4.9%1.4%0.32%0.19%0.06%
Jan 202657.1%34.5%5.3%2%0.79%0.25%0.05%
Feb 202659.4%32.8%5.5%1.3%0.66%0.2%0.05%
Mar 202655.1%36.8%5%1.7%1.1%0.38%0%
Apr 202655%36%6%1.8%0.84%0.34%0.06%
May 202656.2%33.2%7.8%1.6%0.81%0.33%0.05%
Jun 202656.7%33.2%7.7%1.5%0.62%0.24%0.05%
Jul 202655%37.3%5.5%1.3%0.43%0.32%0.05%
Aug 202655.6%36.2%5.7%1.4%0.61%0.39%0%
Sep 2026———————

How has the Action Personnel and Adecco comparison changed over the last 12 months?

How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

  1. In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%.

  2. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Action Personnel’s and Adecco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Action Personnel

3 branded search terms

  • action personnel
  • action personnel palmerston north
  • actionpersonnel

Adecco

35 branded search terms

  • adecco
  • adecco accounting
  • adecco accounting jobs
  • adecco co nz
  • adecco dunedin
  • adecco employment
  • adecco employment agency
  • adecco employment services
  • adecco hastings
  • adecco jobs
  • adecco labour hire
  • adecco marketing
  • adecco marketing jobs
  • adecco near me
  • adecco near me jobs
  • adecco nelson
  • adecco new plymouth
  • adecco new zealand
  • adecco nz
  • adecco nz jobs
  • adecco online
  • adecco online jobs
  • adecco palmerston north
  • adecco personnel ltd
  • adecco positions
  • adecco property management
  • adecco recruitment
  • adecco recruitment agency
  • adecco recruitment nz
  • adecco temp agency
  • adecco wanganui
  • adecco whangarei
  • adecco work agency
  • staffing adecco
  • the adecco

How the Brand Demand Index is measured

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