Matthews Eyecare vs Specsavers:Which is more popular by branded search in New Zealand?
In August 2026, Specsavers had more branded searches than Matthews Eyecare among nelson optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Matthews Eyecare’s 4.3K, and held a 73.4% Share of Search versus Matthews Eyecare’s 3.3%.
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Which is more popular in search, Matthews Eyecare or Specsavers?
Compare Nelson optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, Matthews Eyecare. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Matthews Eyecare | Harrington Eyecare |
|---|---|---|---|---|
| Oct 2025 | 75.4% | 21.7% | 2.5% | 0.29% |
| Nov 2025 | 74.2% | 23.2% | 2.3% | 0.27% |
| Dec 2025 | 72.6% | 24.5% | 2.6% | 0.26% |
| Jan 2026 | 75.5% | 22% | 2.3% | 0.2% |
| Feb 2026 | 76.1% | 21% | 2.6% | 0.19% |
| Mar 2026 | 76.7% | 20.8% | 2.3% | 0.22% |
| Apr 2026 | 77.3% | 20.3% | 2.2% | 0.19% |
| May 2026 | 76.5% | 21.3% | 2.1% | 0.14% |
| Jun 2026 | 74% | 23.4% | 2.5% | 0.18% |
| Jul 2026 | 73.5% | 23.8% | 2.4% | 0.25% |
| Aug 2026 | 73.4% | 23.2% | 3.3% | 0.17% |
| Sep 2026 | — | — | — | — |
How has the Matthews Eyecare and Specsavers comparison changed over the last 12 months?
3 findings
- Specsavers was ahead of Matthews Eyecare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 3.3K to 4.3K.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand moved from 75.4% to 73.4%, and its estimated monthly branded searches moved from 98.4K to 97K.
How did search popularity change for New Zealand nelson optometrists in August 2026?
2 changes
In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 2.4% to 3.3%.
Specsavers’ estimated Share of Search among nelson optometrists in New Zealand has lost ground for 3 months in a row, from 76.5% to 73.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Matthews Eyecare’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Matthews Eyecare
19 branded search terms
- matthews eyecare
- matthews eyecare blenheim
- matthews eyecare cambridge
- matthews eyecare christchurch
- matthews eyecare dunedin
- matthews eyecare invercargill
- matthews eyecare motueka
- matthews eyecare nelson
- matthews eyecare new plymouth
- matthews eyecare richmond
- matthews eyecare taupo
- matthews eyecare tauranga
- matthews eyecare te awamutu
- matthews eyecare te puke
- matthews eyecare wellington
- matthews eyecare whangarei
- matthews eyewear
- matthews eyewear and eyecare
- matthews optometrists
Specsavers
38 branded search terms
- spec savers botany
- spec savers richmond
- specsavers
- specsavers bayfair
- specsavers botany
- specsavers co nz
- specsavers contact
- specsavers costs
- specsavers cuba street
- specsavers deals
- specsavers dunedin
- specsavers eye test
- specsavers frames
- specsavers glasses
- specsavers lambton
- specsavers lunn ave
- specsavers napier
- specsavers near me
- specsavers nelson
- specsavers new plymouth
- specsavers new zealand
- specsavers northland
- specsavers nz
- specsavers offers
- specsavers online
- specsavers opticians
- specsavers optometrist
- specsavers palmerston north
- specsavers prices
- specsavers queen street
- specsavers richmond
- specsavers shirley
- specsavers st lukes
- specsavers sylvia park
- specsavers the palms
- specsavers website
- specsavers westgate
- specsavers.co.nz
Put your own brand in this comparison
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