Brandwave

Nelson hair salons in New Zealand:Which brands are most popular in search?

In August 2026, Vivo Hair was the most searched among nelson hair salons in New Zealand, with an estimated 33.8K branded searches and 94.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Vivo Hair94.1%
  2. Aboki Hairdressers3.3%
  3. Head Rush Hair Salon1.7%
  4. The Vibe Hair & Beauty0.56%
  5. Zinc Hairdressing0.33%
  6. Capelli Hair Nelson0.03%

Follow nelson hair salons and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare Nelson hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nelson hair salons in New Zealand, by month

Share of Search by month for Vivo Hair, Aboki Hairdressers. The figures are in the table below the chart.

View monthly share of search table
MonthVivo HairAboki HairdressersHead Rush Hair SalonThe Vibe Hair & BeautyZinc HairdressingCapelli Hair Nelson
Oct 202594.2%3.4%1.8%0.21%0.33%0.05%
Nov 202594.7%3.1%1.6%0.26%0.28%0.06%
Dec 202593.3%4.2%1.8%0.36%0.26%0.02%
Jan 202693.3%4.1%1.7%0.42%0.37%0.05%
Feb 202693.1%4.3%1.8%0.44%0.38%0.06%
Mar 202692.3%4.8%2%0.44%0.44%0.03%
Apr 202693.2%3.9%1.7%0.94%0.27%0.03%
May 202694.5%3.2%1.4%0.55%0.3%0.03%
Jun 202693.5%3.9%1.6%0.66%0.35%0.08%
Jul 202693.5%3.9%1.6%0.54%0.43%0.05%
Aug 202694.1%3.3%1.7%0.56%0.33%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Vivo Hair

    94.1%

    held 1st · 33.8K estimated branded searches · -3.1% vs prior month · +0.6 points

  2. 2.Aboki Hairdressers

    3.3%

    held 2nd · 1.2K estimated branded searches · -18.5% vs prior month · -0.6 points

  3. 3.Head Rush Hair Salon

    1.7%

    held 3rd · 600 estimated branded searches · 0% vs prior month · +0.1 points

  4. 4.The Vibe Hair & Beauty

    0.56%

    held 4th · 200 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Zinc Hairdressing

    0.33%

    held 5th · 120 estimated branded searches · -25% vs prior month · -0.1 points

  6. 6.Capelli Hair Nelson

    0.03%

    held 6th · 10 estimated branded searches · -50% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among nelson hair salons in New Zealand?

In August 2026, Vivo Hair was the most searched among nelson hair salons in New Zealand, with an estimated 33.8K branded searches and 94.1% estimated Share of Search within this set. Aboki Hairdressers is in 2nd place, 90.8 percentage points behind at 3.3% Share of Search.

New Zealand nelson hair salons, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vivo Hair94.2% → 94.1%94.7%Nov 202592.3%Mar 20261st
Aboki Hairdressers3.4% → 3.3%4.8%Mar 20263.1%Nov 20252nd
Head Rush Hair Salon1.8% → 1.7%2%Mar 20261.4%May 20263rd
The Vibe Hair & Beauty0.21% → 0.56%0.94%Apr 20260.21%Oct 20255th → 4th
Zinc Hairdressing0.33%0.44%Mar 20260.26%Dec 20254th → 5th
Capelli Hair Nelson0.05% → 0.03%0.08%Jun 20260.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vivo Hair’s estimated Share of Search among nelson hair salons in New Zealand peaked at 94.7% in November 2025 and was lowest at 92.3% in March 2026.
  • Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand peaked at 4.8% in March 2026 and was lowest at 3.1% in November 2025.
  • Across the 11 months ending August 2026, The Vibe Hair & Beauty rose from 5th to 4th among nelson hair salons in New Zealand.
  • Across the 11 months ending August 2026, Zinc Hairdressing fell from 4th to 5th among nelson hair salons in New Zealand.
  • Across the 11 months ending August 2026, Vivo Hair, Aboki Hairdressers, Head Rush Hair Salon and Capelli Hair Nelson held steady: their estimated Share of Search among nelson hair salons in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand nelson hair salons in August 2026?

  1. In August 2026, Vivo Hair gained estimated Share of Search among nelson hair salons in New Zealand, from 93.5% to 94.1%.

  2. In August 2026, Aboki Hairdressers lost estimated Share of Search among nelson hair salons in New Zealand, from 3.9% to 3.3%.

  3. Estimated monthly branded searches for The Vibe Hair & Beauty in New Zealand rose 122.2% over 11 measured months, from 90 to 200 in August 2026.

  4. Estimated monthly branded searches for Capelli Hair Nelson in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  5. Estimated monthly branded searches for Head Rush Hair Salon in New Zealand fell 18.9% over 11 measured months, from 740 to 600 in August 2026.

  6. Estimated monthly branded searches for Zinc Hairdressing in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record