Needle threader brands in New Zealand:Which are most popular?
In September 2026, Bernina was the most searched needle threader brand in New Zealand, accounting for 46.9% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Bernina was mentioned most often, in one of the five answers.
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Top needle threader brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bernina was mentioned most often, in one of the five answers. Janome, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about needle threader brands
5 answers
Asked ChatGPT
“Which needle threader brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best needle threader brands in New Zealand?”
Asked ChatGPT
“What's the best needle threader brand in New Zealand for sewing?”
Searched Google, AI Overview
“needle threader nz”
Searched Google, AI Overview
“sewing needle threader”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which needle threader brands do people search for most?
This chart shows how often people search Google for each needle threader brand by name. Each line represents a brand's share of searches for all three needle threader brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bernina, Janome, Singer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bernina | Janome | Singer |
|---|---|---|---|
| Oct 2025 | 48.6% | 35.8% | 15.6% |
| Nov 2025 | 49% | 35.9% | 15.1% |
| Dec 2025 | 49.5% | 37.8% | 12.8% |
| Jan 2026 | 48.6% | 35.5% | 15.9% |
| Feb 2026 | 49.5% | 37.5% | 13% |
| Mar 2026 | 49.2% | 33.3% | 17.4% |
| Apr 2026 | 48.7% | 34.9% | 16.4% |
| May 2026 | 48.1% | 36.7% | 15.2% |
| Jun 2026 | 46.9% | 35.3% | 17.9% |
| Jul 2026 | 44.2% | 35.1% | 20.7% |
| Aug 2026 | 44.2% | 39.3% | 16.5% |
| Sep 2026 | 46.9% | 32.8% | 20.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.9% | 900 | -9.1% | +2.7 points | |
| 2, held 2nd | 32.8% | 630 | -28.4% | -6.5 points | |
| 3, held 3rd | 20.3% | 390 | +5.4% | +3.8 points |
Which brand is most popular in search among needle threader brands in New Zealand?
3 brands
In September 2026, Bernina was the most searched among needle threader brands in New Zealand, with an estimated 900 branded searches, 46.9% of all searches for the three we track. Janome is in 2nd place, 14.1 percentage points behind at 32.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Bernina | 48.6% → 46.9% | 49.5%Dec 2025 | 44.2%Aug 2026 | 1st |
 Janome | 35.8% → 32.8% | 39.3%Aug 2026 | 32.8%Sep 2026 | 2nd |
 Singer | 15.6% → 20.3% | 20.7%Jul 2026 | 12.8%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Bernina’s share of searches among needle threader brands in New Zealand decreased from 48.6% to 46.9%.
- Across the 12 months ending September 2026, Janome’s share of searches among needle threader brands in New Zealand decreased from 35.8% to 32.8%.
- Across the 12 months ending September 2026, Singer’s share of searches among needle threader brands in New Zealand increased from 15.6% to 20.3%.
- Across the 12 months ending September 2026, Bernina’s share of searches among needle threader brands in New Zealand peaked at 49.5% in December 2025 and was lowest at 44.2% in August 2026.
- Across the 12 months ending September 2026, Janome’s share of searches among needle threader brands in New Zealand peaked at 39.3% in August 2026 and was lowest at 32.8% in September 2026.
- Across the 12 months ending September 2026, Singer’s share of searches among needle threader brands in New Zealand peaked at 20.7% in July 2026 and was lowest at 12.8% in December 2025.
How did search popularity change for New Zealand needle threader brands in September 2026?
3 changes
In September 2026, Singer gained share of searches among needle threader brands in New Zealand, from 16.5% to 20.3%.
In September 2026, Bernina gained share of searches among needle threader brands in New Zealand, from 44.2% to 46.9%.
In September 2026, Janome lost share of searches among needle threader brands in New Zealand, from 39.3% to 32.8%.
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