Brandwave

Remitly vs Wise:Which is more popular?

In September 2026, Wise had more branded searches than Remitly among money transfer services in New Zealand. Wise had about 17,300 branded searches, while Remitly had 7,320. Wise made up 20.6% of all money transfer service searches we track, and Remitly accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about money transfer services, Wise appeared in all five answers and Remitly in four. Wise was mentioned before Remitly in every answer.

Among money transfer services in New Zealand in September 2026

Who do people search for more?

Wise, about 2 searches for every 1 for Remitly

Wise 17.3K searchesRemitly 7.3K searches

Who does AI mention more?

Wise, mentioned in every answer we collected

Wise in 5 of 5Remitly in 4 of 5

Who does AI recommend more?

Wise, named ahead of Remitly in every answer

Wise first in 5Remitly never first

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Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. Remitly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wise was listed before Remitly in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Remitly2nd
  3. OFX3rd
  4. Xe4th
  5. Western Union5th
  6. Revolut–
  7. MoneyGram–
  8. WorldRemit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Western Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Remitly or Wise more popular in search?

This chart shows how often people search Google for Remitly and Wise by name. Each line represents a brand's share of searches for all eight money transfer services we track, month by month, from searches in New Zealand.

Remitly and Wise among money transfer services in New Zealand, by month

Share of searches by month for Wise, Remitly. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionWiseRevolutMoneyGramRemitlyOFXXeWorldRemit
Oct 202552.6%4.8%10.8%10.4%11.8%2.6%6.3%0.79%
Nov 202553.4%3.6%10.9%10.2%13.9%2.2%5.2%0.64%
Dec 202556.9%3.4%11.6%10.9%9.9%2.2%4.5%0.57%
Jan 202654%4.1%13.5%10.2%9.7%2.8%5.2%0.54%
Feb 202656.7%4.2%11.6%10.7%8.4%2.4%5.5%0.56%
Mar 202645.8%13.6%11.4%8.6%8.4%6%5.7%0.56%
Apr 202624.9%56.5%5.1%4.7%4.5%1.2%3%0.21%
May 202614.4%72.5%3.7%3.3%3.4%0.74%1.8%0.18%
Jun 202623.3%53.7%7.2%4.5%5.1%3.1%2.8%0.23%
Jul 202623.8%55.3%7.6%5.4%4.4%0.97%2.3%0.2%
Aug 202632.9%42.3%7.1%7.4%6%1.2%2.9%0.27%
Sep 202639.7%20.6%12.5%9.2%8.7%4.7%4.2%0.33%

How has the Remitly and Wise comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Wise took it in March 2026.
  • Across the 12 months ending September 2026, Remitly’s share of searches among money transfer services in New Zealand moved from 11.8% to 8.7%, and its estimated monthly branded searches moved from 7.5K to 7.3K.
  • Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in New Zealand moved from 4.8% to 20.6%, and its estimated monthly branded searches moved from 3K to 17.3K.

How did search popularity change for New Zealand money transfer services in September 2026?

3 changes

  1. In September 2026, Western Union overtook Wise to become the leader among money transfer services in New Zealand, with 39.7% of the searches.

  2. In September 2026, Remitly gained share of searches among money transfer services in New Zealand, from 6% to 8.7%.

  3. In September 2026, Wise lost share of searches among money transfer services in New Zealand, from 42.3% to 20.6%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Remitly’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Remitly

9 branded search terms

  • remitly
  • remitly app
  • remitly choice
  • remitly currency exchange
  • remitly exchange rate
  • remitly is safe
  • remitly payment
  • remitly rate
  • remitly send money

Wise

9 branded search terms

  • wise business
  • wise converter
  • wise currency converter
  • wise exchange rate
  • wise fx
  • wise send money
  • wise transfer
  • wise visa
  • wise web

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

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