Retool vs Softr:Which is more popular?
In September 2026, Softr had more branded searches than Retool among no-code and low-code app builders in New Zealand. Softr had about 4,450 branded searches, while Retool had 220. Softr made up 65.9% of all no-code and low-code app builder searches we track, and Retool accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about no-code and low-code app builders, Retool appeared in three of the five answers and Softr in two. Retool and Softr were each mentioned first in two of the four answers that named either.
Who do people search for more?
Softr, about 20 searches for every 1 for Retool
Who does AI mention more?
Retool, mentioned in 3 of 5 answers, Softr in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Retool vs Softr and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top no-code and low-code app builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Retool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Softr was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Retool and Softr were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bubble1st
FlutterFlow2nd
Microsoft Power Apps3rd
Glide4th- Retool5th
Adalo6th
Appsmith7th
WeWeb8th- Softr9th
OutSystems–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bubble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Power Apps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FlutterFlow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Glide4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Retool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Softr2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WeWeb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appsmith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OutSystems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about no-code and low-code app builders
5 answers
Asked ChatGPT
“Which no-code and low-code app builder should I use in New Zealand?”
Asked ChatGPT
“What are the best no-code and low-code app builders in New Zealand?”
Asked ChatGPT
“What's the best no-code and low-code app builder in New Zealand for internal tools?”
Searched Google, AI Overview
“no code app builder”
Searched Google, AI Overview
“low code app builder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Retool or Softr more popular in search?
This chart shows how often people search Google for Retool and Softr by name. Each line represents a brand's share of searches for all ten no-code and low-code app builders we track, month by month, from searches in New Zealand.
Share of searches by month for Softr, Retool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Softr | Microsoft Power Apps | FlutterFlow | Retool | Glide | WeWeb | Adalo | Bubble | OutSystems | Appsmith |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 12.8% | 4.7% | 4% | 3% | 0.76% | 2.6% | 1.4% | 1.1% | 0.88% |
| Nov 2025 | 64.6% | 14.4% | 6.4% | 4.6% | 2.9% | 1.2% | 2.5% | 1.5% | 1.3% | 0.73% |
| Dec 2025 | 65.2% | 12.2% | 8.2% | 3.9% | 3% | 1.4% | 2.5% | 1.8% | 0.9% | 0.72% |
| Jan 2026 | 64.7% | 12.5% | 8.3% | 3.8% | 3.5% | 0.87% | 2% | 2.9% | 0.58% | 0.73% |
| Feb 2026 | 57.8% | 16.6% | 8.7% | 5.2% | 3.5% | 1.3% | 1.7% | 2.9% | 1.1% | 1.1% |
| Mar 2026 | 60.6% | 14.2% | 8.7% | 4.3% | 4.5% | 1.1% | 2.3% | 2.4% | 1.2% | 0.68% |
| Apr 2026 | 62.3% | 14.2% | 9.2% | 3.1% | 4.6% | 0.7% | 2.4% | 1.9% | 0.7% | 0.97% |
| May 2026 | 61.7% | 15.7% | 8.1% | 4.7% | 3.7% | 1.1% | 1.5% | 1.9% | 0.69% | 0.69% |
| Jun 2026 | 64.4% | 15.2% | 8.2% | 3.8% | 3.2% | 1.2% | 1.3% | 1.2% | 0.72% | 1% |
| Jul 2026 | 62.8% | 17.2% | 7.8% | 3.8% | 3% | 1.1% | 0.99% | 2.1% | 0.56% | 0.71% |
| Aug 2026 | 63.2% | 17.2% | 7.8% | 4.6% | 1.9% | 0.85% | 1% | 1.7% | 1% | 0.71% |
| Sep 2026 | 65.9% | 18.1% | 6.5% | 3.3% | 1.5% | 1.5% | 1.3% | 0.89% | 0.59% | 0.44% |
How has the Retool and Softr comparison changed over the last 12 months?
3 findings
- Softr was ahead of Retool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Retool’s share of searches among no-code and low-code app builders in New Zealand moved from 4% to 3.3%, and its estimated monthly branded searches moved from 320 to 220.
- Across the 12 months ending September 2026, Softr’s share of searches among no-code and low-code app builders in New Zealand moved from 68.6% to 65.9%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
How did search popularity change for New Zealand no-code and low-code app builders in September 2026?
2 changes
In September 2026, Softr gained share of searches among no-code and low-code app builders in New Zealand, from 63.2% to 65.9%.
In September 2026, Retool lost share of searches among no-code and low-code app builders in New Zealand, from 4.6% to 3.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Retool’s and Softr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among no-code and low-code app builders
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.