Cremer Lifts vs Schindler:Which is more popular in New Zealand?
In October 2026, Cremer Lifts had more branded searches than Schindler among lifts and elevators in New Zealand. Cremer Lifts had about 140 branded searches, while Schindler had 50. Cremer Lifts made up 18.2% of all lifts and elevator searches we track, and Schindler accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about lifts and elevators, Schindler appeared in all five answers and Cremer Lifts in three. Schindler was mentioned before Cremer Lifts in three out of five answers.
Who do people search for more?
Cremer Lifts, about 3 searches for every 1 for Schindler
Who does AI mention more?
Schindler, mentioned in every answer we collected
Who does AI recommend more?
Schindler, named ahead of Cremer Lifts in 3 of 5 answers
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Top lifts and elevators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schindler appeared in all five answers. Cremer Lifts was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Schindler was listed before Cremer Lifts in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vestner1st
KONE2nd- Schindler3rd
Otis4th- Cremer Lifts5th
Powerglide Elevators6th
TK Elevator7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Otis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KONE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cremer Lifts3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vestner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TK Elevator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Powerglide Elevators2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about lifts and elevators
5 answers
Asked ChatGPT
“Which lift and elevator company should I hire in New Zealand?”
Asked ChatGPT
“What are the best lift and elevator companies in New Zealand?”
Asked ChatGPT
“What's the best lift and elevator company in New Zealand for a new building?”
Searched Google, AI Overview
“best lift company”
Searched Google, AI Overview
“lift and elevator companies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cremer Lifts or Schindler more popular in search?
This chart shows how often people search Google for Cremer Lifts and Schindler by name. Each line represents a brand's share of searches for all seven lifts and elevator brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cremer Lifts, Schindler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Powerglide Elevators | Cremer Lifts | Otis | KONE | Schindler | Vestner | TK Elevator |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 40.7% | 17.3% | 17.3% | 8.6% | 2.5% | 11.1% | 2.5% |
| Dec 2025 | 29.1% | 25.5% | 20% | 5.5% | 5.5% | 12.7% | 1.8% |
| Jan 2026 | 36.7% | 26.6% | 13.9% | 6.3% | 3.8% | 11.4% | 1.3% |
| Feb 2026 | 31.9% | 27.7% | 14.9% | 7.4% | 4.3% | 11.7% | 2.1% |
| Mar 2026 | 34.1% | 23.9% | 12.5% | 8% | 5.7% | 10.2% | 5.7% |
| Apr 2026 | 33.8% | 23% | 12.2% | 9.5% | 5.4% | 12.2% | 4.1% |
| May 2026 | 35.3% | 24.7% | 10.6% | 8.2% | 5.9% | 10.6% | 4.7% |
| Jun 2026 | 35.4% | 25.6% | 8.5% | 8.5% | 6.1% | 11% | 4.9% |
| Jul 2026 | 40.3% | 22.1% | 11.7% | 6.5% | 5.2% | 9.1% | 5.2% |
| Aug 2026 | 38% | 21.5% | 11.4% | 8.9% | 6.3% | 11.4% | 2.5% |
| Sep 2026 | 39.2% | 21.5% | 11.4% | 8.9% | 5.1% | 8.9% | 5.1% |
| Oct 2026 | 40.3% | 18.2% | 14.3% | 9.1% | 6.5% | 6.5% | 5.2% |
How has branded search for Cremer Lifts and Schindler changed in New Zealand over the last 12 months?
3 findings
- Cremer Lifts was ahead of Schindler in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Cremer Lifts’ share of searches among lifts and elevators in New Zealand moved from 17.3% to 18.2%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending October 2026, Schindler’s share of searches among lifts and elevators in New Zealand moved from 2.5% to 6.5%, and its estimated monthly branded searches moved from 20 to 50.
How did search popularity change for New Zealand lifts and elevators in October 2026?
2 changes
In October 2026, Schindler overtook Vestner to rank 5th among lifts and elevators in New Zealand, with 6.5% of the searches.
In October 2026, Cremer Lifts lost share of searches among lifts and elevators in New Zealand, from 21.5% to 18.2%.
How are Cremer Lifts’ and Schindler’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cremer Lifts’ and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cremer Lifts
1 branded search term
- cremer lifts
Schindler
1 branded search term
- schindler nz
Other head-to-heads among lifts and elevators
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