Brandwave

Ryobi vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Ryobi among leaf vacuum brands in New Zealand. Stihl had about 9,310 branded searches, while Ryobi had 7,480. Stihl made up 55.4% of all leaf vacuum brand searches we track, and Ryobi accounted for 44.5%. When we asked ChatGPT and Google AI Overviews about leaf vacuum brands, Stihl appeared in all five answers and Ryobi in three. Stihl was mentioned before Ryobi in three out of four answers.

Among leaf vacuum brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 24% more searches than Ryobi

Stihl 9.3K searchesRyobi 7.5K searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5Ryobi in 3 of 5

Who does AI recommend more?

Stihl, named ahead of Ryobi in 3 of 4 answers

Stihl first in 3Ryobi first in 1

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Top leaf vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Ryobi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Ryobi in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Ryobi2nd
  3. Greenworks3rd
  4. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leaf vacuum brands

5 answers
  • Asked ChatGPT

    “Which leaf vacuum brand should I buy in New Zealand?”

    1. 1Stihl
    2. 2Ryobi
  • Asked ChatGPT

    “What are the best leaf vacuum brands in New Zealand?”

    1. 1Stihl
    2. 2Ryobi
  • Asked ChatGPT

    “What's the best leaf vacuum brand in New Zealand for a leaf-covered lawn?”

    1. 1Stihl
  • Searched Google, AI Overview

    “best leaf vacuum”

    1. 1Ryobi
    2. 2Stihl
  • Searched Google, AI Overview

    “garden vacuum nz”

    1. 1Greenworks
    2. 2Stihl

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ryobi or Stihl more popular in search?

This chart shows how often people search Google for Ryobi and Stihl by name. Each line represents a brand's share of searches for all four leaf vacuum brands we track, month by month, from searches in New Zealand.

Ryobi and Stihl among leaf vacuum brands in New Zealand, by month

Share of searches by month for Stihl, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiGreenworksMilwaukee
Oct 202560.9%38.9%0.06%0.06%
Nov 202555.5%44.4%0.05%0.09%
Dec 202554.3%45.6%0.05%0.1%
Jan 202659.8%40.1%0.05%0.05%
Feb 202664.7%35.2%0.06%0.06%
Mar 202656.9%43%0.06%0.06%
Apr 202661.7%38.2%0.06%0.06%
May 202669.1%30.7%0.06%0.12%
Jun 202663.1%36.8%0%0.07%
Jul 202664.4%35.5%0%0.07%
Aug 202659.2%40.6%0.06%0.06%
Sep 202655.4%44.5%0.06%0.06%

How has the Ryobi and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Ryobi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among leaf vacuum brands in New Zealand moved from 38.9% to 44.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among leaf vacuum brands in New Zealand moved from 60.9% to 55.4%, and its estimated monthly branded searches moved from 9.6K to 9.3K.

How did search popularity change for New Zealand leaf vacuum brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among leaf vacuum brands in New Zealand, from 40.6% to 44.5%.

  2. In September 2026, Stihl lost share of searches among leaf vacuum brands in New Zealand, from 59.2% to 55.4%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Ryobi’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

Stihl

8 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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