Milwaukee vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Milwaukee among leaf vacuum brands in New Zealand. Stihl had about 9,310 branded searches, while Milwaukee had 10. Stihl made up 55.4% of all leaf vacuum brand searches we track, and Milwaukee accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about leaf vacuum brands, Stihl appeared in all five answers and Milwaukee in none.
Who do people search for more?
Stihl, about 931 searches for every 1 for Milwaukee
Who does AI mention more?
Stihl, mentioned in every answer we collected
Who does AI recommend more?
Stihl, the only one of the two named
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Top leaf vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stihl1st
Ryobi2nd
Greenworks3rd
Milwaukee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about leaf vacuum brands
5 answers
Asked ChatGPT
“Which leaf vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best leaf vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best leaf vacuum brand in New Zealand for a leaf-covered lawn?”
Searched Google, AI Overview
“best leaf vacuum”
Searched Google, AI Overview
“garden vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Milwaukee or Stihl more popular in search?
This chart shows how often people search Google for Milwaukee and Stihl by name. Each line represents a brand's share of searches for all four leaf vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Greenworks | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 60.9% | 38.9% | 0.06% | 0.06% |
| Nov 2025 | 55.5% | 44.4% | 0.05% | 0.09% |
| Dec 2025 | 54.3% | 45.6% | 0.05% | 0.1% |
| Jan 2026 | 59.8% | 40.1% | 0.05% | 0.05% |
| Feb 2026 | 64.7% | 35.2% | 0.06% | 0.06% |
| Mar 2026 | 56.9% | 43% | 0.06% | 0.06% |
| Apr 2026 | 61.7% | 38.2% | 0.06% | 0.06% |
| May 2026 | 69.1% | 30.7% | 0.06% | 0.12% |
| Jun 2026 | 63.1% | 36.8% | 0% | 0.07% |
| Jul 2026 | 64.4% | 35.5% | 0% | 0.07% |
| Aug 2026 | 59.2% | 40.6% | 0.06% | 0.06% |
| Sep 2026 | 55.4% | 44.5% | 0.06% | 0.06% |
How has the Milwaukee and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among leaf vacuum brands in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Stihl’s share of searches among leaf vacuum brands in New Zealand moved from 60.9% to 55.4%, and its estimated monthly branded searches moved from 9.6K to 9.3K.
How did search popularity change for New Zealand leaf vacuum brands in September 2026?
1 change
In September 2026, Stihl lost share of searches among leaf vacuum brands in New Zealand, from 59.2% to 55.4%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among leaf vacuum brands
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