Brandwave

Briscoes Homeware vs The Homestore:Which is more popular?

In September 2026, Briscoes Homeware had more branded searches than The Homestore among kitchenware retailers in New Zealand. Briscoes Homeware had about 384,000 branded searches, while The Homestore had 1,900. Briscoes Homeware made up 98.5% of all kitchenware retailer searches we track, and The Homestore accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about kitchenware retailers, Briscoes Homeware and The Homestore each appeared in three of the five answers. Briscoes Homeware was mentioned before The Homestore in two out of three answers.

Among kitchenware retailers in New Zealand in September 2026

Who do people search for more?

Briscoes Homeware, about 202 searches for every 1 for The Homestore

Briscoes Homeware 384K searchesThe Homestore 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Briscoes Homeware in 3 of 5The Homestore in 3 of 5

Who does AI recommend more?

Briscoes Homeware, named ahead of The Homestore in 2 of 3 answers

Briscoes Homeware first in 2The Homestore first in 1

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Top kitchenware retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Briscoes Homeware was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Homestore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Briscoes Homeware was listed before The Homestore in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briscoes Homeware1st
  2. The Homestore2nd
  3. Stevens3rd
  4. Milly's Kitchen4th
  5. Kitchen Things5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Homestore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milly's Kitchen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitchen Things1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stevens1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchenware retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Briscoes Homeware or The Homestore more popular in search?

This chart shows how often people search Google for Briscoes Homeware and The Homestore by name. Each line represents a brand's share of searches for all five kitchenware retailers we track, month by month, from searches in New Zealand.

Briscoes Homeware and The Homestore among kitchenware retailers in New Zealand, by month

Share of searches by month for Briscoes Homeware, The Homestore. The figures are in the table below the chart.

View monthly share of searches table
MonthBriscoes HomewareMilly's KitchenThe HomestoreKitchen ThingsStevens
Oct 202597.3%0.5%0.42%1.7%0.08%
Nov 202598.5%0.53%0.34%0.58%0.08%
Dec 202598.4%0.64%0.52%0.38%0.08%
Jan 202698.6%0.42%0.53%0.39%0.08%
Feb 202698.5%0.51%0.51%0.45%0.08%
Mar 202698.4%0.5%0.6%0.44%0.09%
Apr 202698.9%0.42%0.41%0.24%0.08%
May 202698.4%0.61%0.6%0.27%0.09%
Jun 202698.6%0.51%0.51%0.25%0.12%
Jul 202698.8%0.4%0.51%0.2%0.11%
Aug 202698.4%0.62%0.62%0.24%0.16%
Sep 202698.5%0.62%0.49%0.2%0.16%

How has the Briscoes Homeware and The Homestore comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kitchenware retailers in September 2026?

1 change

  1. Estimated monthly branded searches for The Homestore in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Briscoes Homeware’s and The Homestore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Briscoes Homeware

14 branded search terms

  • Briscoes
  • briscoes botany
  • briscoes bush inn
  • briscoes henderson
  • briscoes mt roskill
  • briscoes papanui
  • briscoes sale
  • briscoes sale today
  • briscoes salisbury
  • briscoes taranaki
  • briscoes te rapa
  • briscoes upper hutt
  • briscoes wairau park
  • briscoes westgate

The Homestore

1 branded search term

  • the homestore

How the Brand Demand Index is measured

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