Brandwave

Bosch vs Miele:Which is more popular?

In September 2026, Bosch had more branded searches than Miele among induction stove brands in New Zealand. Bosch had about 460 branded searches, while Miele had 210. Bosch made up 1.6% of all induction stove brand searches we track, and Miele accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about induction stove brands, Bosch appeared in all five answers and Miele in four. Bosch was mentioned before Miele in every answer.

Among induction stove brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 2 searches for every 1 for Miele

Bosch 460 searchesMiele 210 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 5 of 5Miele in 4 of 5

Who does AI recommend more?

Bosch, named ahead of Miele in every answer

Bosch first in 5Miele never first

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Top induction stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Miele in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. KitchenAid–
  5. Samsung–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction stove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Miele more popular in search?

This chart shows how often people search Google for Bosch and Miele by name. Each line represents a brand's share of searches for all six induction stove brands we track, month by month, from searches in New Zealand.

Bosch and Miele among induction stove brands in New Zealand, by month

Share of searches by month for Bosch, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschSamsungLGMiele
Oct 202572.2%23%1.5%1.4%0.98%0.91%
Nov 202565.6%30.3%1.3%1.3%0.95%0.56%
Dec 202560.7%35.3%1.1%1.4%0.87%0.63%
Jan 202668.7%26.8%1.5%1.3%0.95%0.72%
Feb 202672.9%22.8%1.6%1.2%0.87%0.76%
Mar 202676.3%19.6%1.2%1.2%0.89%0.8%
Apr 202672.5%22.3%1.6%1.4%1.3%0.91%
May 202675.7%20.1%1.5%0.99%0.93%0.81%
Jun 202676.1%19.5%1.4%1%1.2%0.81%
Jul 202678%18%1.3%1.1%0.93%0.73%
Aug 202676%19.6%1.3%1.5%1%0.64%
Sep 202671.9%23.3%1.6%1.4%1%0.75%

How has the Bosch and Miele comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Miele in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among induction stove brands in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 440 to 460.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction stove brands in New Zealand moved from 0.91% to 0.75%, and its estimated monthly branded searches moved from 260 to 210.

How did search popularity change for New Zealand induction stove brands in September 2026?

2 changes
  1. In September 2026, Bosch rose from 4th to 3rd among induction stove brands in New Zealand.

  2. Estimated monthly branded searches for Miele in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch 10kg washing machine
  • bosch cooktop

Miele

1 branded search term

  • miele induction

How the Brand Demand Index is measured

Other head-to-heads among induction stove brands

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