Bosch vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Bosch among induction stove brands in New Zealand. KitchenAid had about 6,530 branded searches, while Bosch had 460. KitchenAid made up 23.3% of all induction stove brand searches we track, and Bosch accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about induction stove brands, Bosch appeared in all five answers and KitchenAid in none.
Who do people search for more?
KitchenAid, about 14 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, the only one of the two named
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Top induction stove brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. KitchenAid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Fisher & Paykel2nd
Miele3rd- KitchenAid–
Samsung–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction stove brands
5 answers
Asked ChatGPT
“Which induction stove brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction stove brands in New Zealand?”
Asked ChatGPT
“What's the best induction stove brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“induction cooktop nz”
Searched Google, AI Overview
“best induction stove”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or KitchenAid more popular in search?
This chart shows how often people search Google for Bosch and KitchenAid by name. Each line represents a brand's share of searches for all six induction stove brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Bosch | Samsung | LG | Miele |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 23% | 1.5% | 1.4% | 0.98% | 0.91% |
| Nov 2025 | 65.6% | 30.3% | 1.3% | 1.3% | 0.95% | 0.56% |
| Dec 2025 | 60.7% | 35.3% | 1.1% | 1.4% | 0.87% | 0.63% |
| Jan 2026 | 68.7% | 26.8% | 1.5% | 1.3% | 0.95% | 0.72% |
| Feb 2026 | 72.9% | 22.8% | 1.6% | 1.2% | 0.87% | 0.76% |
| Mar 2026 | 76.3% | 19.6% | 1.2% | 1.2% | 0.89% | 0.8% |
| Apr 2026 | 72.5% | 22.3% | 1.6% | 1.4% | 1.3% | 0.91% |
| May 2026 | 75.7% | 20.1% | 1.5% | 0.99% | 0.93% | 0.81% |
| Jun 2026 | 76.1% | 19.5% | 1.4% | 1% | 1.2% | 0.81% |
| Jul 2026 | 78% | 18% | 1.3% | 1.1% | 0.93% | 0.73% |
| Aug 2026 | 76% | 19.6% | 1.3% | 1.5% | 1% | 0.64% |
| Sep 2026 | 71.9% | 23.3% | 1.6% | 1.4% | 1% | 0.75% |
How has the Bosch and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among induction stove brands in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 440 to 460.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among induction stove brands in New Zealand moved from 23% to 23.3%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
How did search popularity change for New Zealand induction stove brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among induction stove brands in New Zealand, from 19.6% to 23.3%.
In September 2026, Bosch rose from 4th to 3rd among induction stove brands in New Zealand.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
2 branded search terms
- bosch 10kg washing machine
- bosch cooktop
KitchenAid
7 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid sausage grinder
Other head-to-heads among induction stove brands
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