Brandwave

Bosch vs LG:Which is more popular?

In September 2026, Bosch had more branded searches than LG among induction oven brands in New Zealand. Bosch had about 1,110 branded searches, while LG had 280. Bosch made up 3.8% of all induction oven brand searches we track, and LG accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about induction oven brands, Bosch appeared in all five answers and LG in none.

Among induction oven brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 4 searches for every 1 for LG

Bosch 1.1K searchesLG 280 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 5 of 5LG in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 5LG never named

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Top induction oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. LG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. KitchenAid–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or LG more popular in search?

This chart shows how often people search Google for Bosch and LG by name. Each line represents a brand's share of searches for all seven induction oven brands we track, month by month, from searches in New Zealand.

Bosch and LG among induction oven brands in New Zealand, by month

Share of searches by month for Bosch, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschMieleSamsungLGAEG
Oct 202569.7%22.3%3.7%1.3%1.3%0.94%0.71%
Nov 202564%29.6%2.9%1%1.2%0.93%0.36%
Dec 202559.3%34.5%2.7%0.94%1.4%0.85%0.41%
Jan 202666.9%26.1%3.3%1.1%1.3%0.93%0.46%
Feb 202671.1%22.2%3.2%1.1%1.1%0.85%0.39%
Mar 202673.6%18.9%3.9%1.2%1.2%0.86%0.42%
Apr 202669.5%21.4%4.7%1.3%1.3%1.2%0.57%
May 202673%19.4%4.2%1.2%0.96%0.9%0.42%
Jun 202673.6%18.8%3.8%1.2%0.96%1.1%0.51%
Jul 202675.5%17.4%3.8%0.87%1.1%0.9%0.46%
Aug 202673.9%19%3.3%0.95%1.4%0.98%0.42%
Sep 202669.4%22.5%3.8%1.3%1.3%0.97%0.59%

How has the Bosch and LG comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among induction oven brands in New Zealand moved from 3.7% to 3.8%, and its estimated monthly branded searches held steady at 1.1K.
  • Across the 12 months ending September 2026, LG’s share of searches among induction oven brands in New Zealand moved from 0.94% to 0.97%, and its estimated monthly branded searches held steady at 280.

How did search popularity change for New Zealand induction oven brands in September 2026?

2 changes
  1. In September 2026, Bosch gained share of searches among induction oven brands in New Zealand, from 3.3% to 3.8%.

  2. In September 2026, LG fell from 5th to 6th among induction oven brands in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch cooktop
  • bosch induction oven

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among induction oven brands

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