Brandwave

GymMaster vs Mindbody:Which is more popular?

In September 2026, GymMaster had more branded searches than Mindbody among gym and studio management software in New Zealand. GymMaster had about 1,600 branded searches, while Mindbody had 1,190. GymMaster made up 40.6% of all gym and studio management software searches we track, and Mindbody accounted for 30.2%. When we asked ChatGPT and Google AI Overviews about gym and studio management software, GymMaster and Mindbody each appeared in four of the five answers. GymMaster was mentioned before Mindbody in four out of five answers.

Among gym and studio management software in New Zealand in September 2026

Who do people search for more?

GymMaster, about 34% more searches than Mindbody

GymMaster 1.6K searchesMindbody 1.2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

GymMaster in 4 of 5Mindbody in 4 of 5

Who does AI recommend more?

GymMaster, named ahead of Mindbody in 4 of 5 answers

GymMaster first in 4Mindbody first in 1

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Top gym and studio management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GymMaster and Mindbody were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GymMaster was listed before Mindbody in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GymMaster1st
  2. TeamUp2nd
  3. Mindbody3rd
  4. Glofox4th
  5. PushPress5th
  6. Gymdesk6th
  7. Wodify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GymMaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mindbody4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PushPress3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glofox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymdesk3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TeamUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wodify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gym and studio management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GymMaster or Mindbody more popular in search?

This chart shows how often people search Google for GymMaster and Mindbody by name. Each line represents a brand's share of searches for all seven gym and studio management software we track, month by month, from searches in New Zealand.

GymMaster and Mindbody among gym and studio management software in New Zealand, by month

Share of searches by month for GymMaster, Mindbody. The figures are in the table below the chart.

View monthly share of searches table
MonthGymMasterMindbodyPushPressGlofoxWodifyGymdeskTeamUp
Oct 202530.7%33.3%21%8.7%4%2.1%0%
Nov 202533.8%34.5%19%6.5%4.4%1.8%0%
Dec 202533.2%36.5%15.9%7.3%4.7%2.3%0%
Jan 202636.9%32.5%16.8%7.6%3.9%2.1%0.23%
Feb 202632.2%33.7%18.1%8.4%3.5%4.2%0%
Mar 202631.2%30.2%21.3%11%3.4%2.6%0.24%
Apr 202631.6%37.7%17.8%7.3%2.7%2.7%0.24%
May 202638.6%33.1%17.6%6.3%2.7%1.7%0%
Jun 202632.6%37.1%18.3%6.3%2.8%2.8%0.25%
Jul 202640%31.5%18.3%5.3%2.8%2.3%0%
Aug 202640.5%29.6%18.2%6.1%2.8%2.8%0%
Sep 202640.6%30.2%18.3%5.8%2.8%2.3%0%

How has the GymMaster and Mindbody comparison changed over the last 12 months?

3 findings
  • The lead changed hands 7 times in the 12 months ending September 2026: GymMaster took it in January 2026, Mindbody took it in February 2026, GymMaster took it in March 2026, Mindbody took it in April 2026, GymMaster took it in May 2026, Mindbody took it in June 2026, GymMaster took it in July 2026.
  • Across the 12 months ending September 2026, GymMaster’s share of searches among gym and studio management software in New Zealand moved from 30.7% to 40.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, Mindbody’s share of searches among gym and studio management software in New Zealand moved from 33.3% to 30.2%, and its estimated monthly branded searches moved from 1.4K to 1.2K.

How did search popularity change for New Zealand gym and studio management software in September 2026?

2 changes
  1. In September 2026, Mindbody gained share of searches among gym and studio management software in New Zealand, from 29.6% to 30.2%.

  2. GymMaster’s share of searches among gym and studio management software in New Zealand has gained ground for 3 months in a row, from 32.6% to 40.6% in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using GymMaster’s and Mindbody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GymMaster

1 branded search term

  • gymmaster

Mindbody

6 branded search terms

  • business mindbody
  • log into mindbody
  • mindbody
  • mindbody and soul
  • mindbody gym software
  • mindbody spirit

How the Brand Demand Index is measured

Other head-to-heads among gym and studio management software

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