ABC Insurance vs Rothbury:Which is more popular by branded search in New Zealand?
In August 2026, Rothbury had more branded searches than ABC Insurance among gisborne insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to ABC Insurance’s 20, and held an 86.9% Share of Search versus ABC Insurance’s 0.93%.
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Which is more popular in search, ABC Insurance or Rothbury?
Compare Gisborne insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rothbury, ABC Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothbury | Emerre & Hathaway | Gisborne Financial Services | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 8.7% | 0.79% | 0.4% | 0.4% |
| Nov 2025 | 85% | 10.3% | 3.9% | 0.43% | 0.43% |
| Dec 2025 | 86.6% | 9.1% | 1.6% | 2.2% | 0.54% |
| Jan 2026 | 84.3% | 10.3% | 1.3% | 3.1% | 0.9% |
| Feb 2026 | 86% | 9% | 1.8% | 2.3% | 0.9% |
| Mar 2026 | 87.1% | 9% | 1.6% | 1.6% | 0.78% |
| Apr 2026 | 89% | 8.7% | 0.91% | 0.46% | 0.91% |
| May 2026 | 87.4% | 9.4% | 0.9% | 1.3% | 0.9% |
| Jun 2026 | 84.1% | 11.2% | 1.7% | 1.3% | 1.7% |
| Jul 2026 | 86.2% | 9.3% | 1.3% | 2.2% | 0.89% |
| Aug 2026 | 86.9% | 7.9% | 2.3% | 1.9% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the ABC Insurance and Rothbury comparison changed over the last 12 months?
3 findings
- Rothbury was ahead of ABC Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.4% to 0.93%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 89.7% to 86.9%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
How did search popularity change for New Zealand gisborne insurance brokers in August 2026?
2 changes
In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
Rothbury
11 branded search terms
- rothbury ashburton
- rothbury co nz
- rothbury insurance
- rothbury insurance ashburton
- rothbury insurance nz
- rothbury nz
- rothbury queenstown
- rothbury rotorua
- rothbury timaru
- rothbury whangarei
- rothbury.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.