Brandwave

Haier vs LG:Which is more popular by branded search in New Zealand?

In August 2026, Haier had more branded searches than LG among fridge brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to LG’s 12.8K, and held a 13% Share of Search versus LG’s 11.4%.

Share of Search among fridge brands in New Zealand in August 2026Which is more popular in search, Haier or LG?
Haier13%14.5K searches
vs
LG11.4%12.8K searches
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Which is more popular in search, Haier or LG?

Compare the fridge and freezer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haier and LG among fridge brands in New Zealand, by month

Share of Search by month for Haier, LG. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierLGWestinghouseHisense
Oct 202547.9%17.7%14.1%9.7%6.3%4.4%
Nov 202549.1%18.1%13.3%9.3%5.7%4.5%
Dec 202545.5%19.6%13.6%9.9%5.9%5.6%
Jan 202646.1%18.3%14%10.4%6%5.2%
Feb 202648.1%17.3%13.2%11.7%5.6%4%
Mar 202647.2%16.9%12%13.7%5.8%4.4%
Apr 202645.3%18.4%13.4%11.5%6.1%5.4%
May 202648.2%17.7%12.4%11.8%5.7%4.3%
Jun 202647.8%18.2%12%12%5.3%4.6%
Jul 202647.8%17.8%12.6%11.5%5.9%4.5%
Aug 202646.1%19%13%11.4%6.2%4.3%
Sep 2026——————

How has the Haier and LG comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: LG took it in March 2026, Haier took it in April 2026, LG took it in June 2026, Haier took it in July 2026.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand moved from 14.1% to 13%, and its estimated monthly branded searches moved from 14.1K to 14.5K.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among fridge brands in New Zealand moved from 9.7% to 11.4%, and its estimated monthly branded searches moved from 9.7K to 12.8K.

How did search popularity change for New Zealand fridge brands in August 2026?

  1. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

42 branded search terms

  • 7kg haier washing machine
  • french door haier fridge
  • haier
  • haier 10kg washing machine
  • haier 12 kg washing machine
  • haier 230l bottom mount fridge freezer
  • haier 230l fridge freezer
  • haier 6kg dryer
  • haier 6kg washing machine
  • haier 8kg washing machine
  • haier 9kg washing machine
  • haier ac
  • haier appliances
  • haier bar fridge
  • haier beverage fridge
  • haier co nz
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier french door fridge freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier integrated dishwasher
  • haier near me
  • haier nz
  • haier online
  • haier oven
  • haier quad door fridge freezer
  • haier refrigerator
  • haier small fridge
  • haier top loader
  • haier top loader washing machine
  • haier two door fridge
  • haier upright freezer
  • haier wash machine
  • haier washer dryer
  • haier washing machine hwt60fvw2
  • haier wine fridge
  • top load haier washing machine

LG

39 branded search terms

  • lg 10kg washing machine
  • lg 24 inch monitor
  • lg 32 inch monitor
  • lg 34 inch ultrawide monitor
  • lg 4k monitor
  • lg 5k monitor
  • lg 7 5 kg washing machine
  • lg curved monitor
  • lg direct drive washing machine
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg french door fridge
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg inverter direct drive washing machine
  • lg monitor
  • lg monitor 27 inch
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg stackable washer dryer
  • lg thinq washing machine
  • lg top load washing machine
  • lg top loader
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear gaming monitor
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing dryer combo
  • lg washing machine
  • lg washing machine 7kg
  • lg washing machine 8kg
  • lg washing machine 9 kg
  • lg washing machine repairing

How the Brand Demand Index is measured

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