Adidas vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Adidas among football cleats brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 34% of all football cleats brand searches we track, and Adidas accounted for 31.3%. When we asked ChatGPT and Google AI Overviews about football cleats brands, Nike appeared in all five answers and Adidas in four. Nike was mentioned before Adidas in every answer.
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Top football cleats brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Adidas was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nike was listed before Adidas in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nike1st
Adidas2nd
New Balance3rd
Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about football cleats brands
5 answers
Asked ChatGPT
“Which football cleats brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best football cleats brands in New Zealand?”
Asked ChatGPT
“What's the best football cleats brand in New Zealand for match play?”
Searched Google, AI Overview
“best football cleats”
Searched Google, AI Overview
“kids football cleats”
- 1Nike
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or Nike more popular in search?
This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all four football cleats brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour |
|---|---|---|---|---|
| Oct 2025 | 37.5% | 30.6% | 27.5% | 4.4% |
| Nov 2025 | 38.9% | 31.1% | 25.8% | 4.2% |
| Dec 2025 | 41.7% | 28.2% | 25.7% | 4.4% |
| Jan 2026 | 40.9% | 27% | 27.6% | 4.4% |
| Feb 2026 | 38.5% | 29.7% | 27.7% | 4.1% |
| Mar 2026 | 37.7% | 32.1% | 26.8% | 3.5% |
| Apr 2026 | 35.9% | 30.9% | 29.1% | 4.1% |
| May 2026 | 33.4% | 31.4% | 31.5% | 3.7% |
| Jun 2026 | 33.4% | 30.4% | 32.7% | 3.6% |
| Jul 2026 | 34.7% | 32.1% | 28.7% | 4.5% |
| Aug 2026 | 35.8% | 30.6% | 29.4% | 4.2% |
| Sep 2026 | 34% | 31.3% | 30.7% | 3.9% |
How has the Adidas and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among football cleats brands in New Zealand moved from 30.6% to 31.3%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, Nike’s share of searches among football cleats brands in New Zealand moved from 37.5% to 34%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
How did search popularity change for New Zealand football cleats brands in September 2026?
2 changes
In September 2026, Adidas gained share of searches among football cleats brands in New Zealand, from 30.6% to 31.3%.
In September 2026, Nike lost share of searches among football cleats brands in New Zealand, from 35.8% to 34%.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
15 branded search terms
- adidas
- adidas adizero
- adidas campus
- adidas gazelle
- adidas jacket
- adidas logos
- adidas originals
- adidas outlets
- adidas predator
- adidas samba
- adidas samba og
- adidas slides
- adidas spezial
- adidas superstar
- adidas trackpants
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Other head-to-heads among football cleats brands
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