John Deere vs New Holland:Which is more popular?
In September 2026, John Deere had more branded searches than New Holland among farm equipment brands in New Zealand. John Deere had about 3,420 branded searches, while New Holland had 720. John Deere made up 50.4% of all farm equipment brand searches we track, and New Holland accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, both John Deere and New Holland appeared in all five answers. John Deere was mentioned before New Holland in four out of five answers.
Who do people search for more?
John Deere, about 5 searches for every 1 for New Holland
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
John Deere, named ahead of New Holland in 4 of 5 answers
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Top farm equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both John Deere and New Holland showed up in all five answers. John Deere was listed before New Holland in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- John Deere1st
New Holland2nd
Kubota3rd
Case IH4th
CLAAS5th
Fendt6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CLAAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about farm equipment brands
5 answers
Asked ChatGPT
“Which farm equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm equipment brands in New Zealand?”
Asked ChatGPT
“What's the best farm equipment brand in New Zealand for a working farm?”
Searched Google, AI Overview
“farm equipment nz”
Searched Google, AI Overview
“farm machinery brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is John Deere or New Holland more popular in search?
This chart shows how often people search Google for John Deere and New Holland by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, New Holland. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | CLAAS | Fendt | Case IH |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 19.1% | 9% | 9.3% | 4.9% | 3.5% |
| Nov 2025 | 51% | 22.1% | 8.8% | 8.8% | 5.9% | 3.3% |
| Dec 2025 | 58.1% | 20.4% | 6.6% | 8.4% | 3.6% | 2.9% |
| Jan 2026 | 52.4% | 22.5% | 8.9% | 9.1% | 3.9% | 3.2% |
| Feb 2026 | 47.5% | 26.1% | 8.3% | 9.9% | 5.5% | 2.8% |
| Mar 2026 | 43.2% | 33% | 7.3% | 8.8% | 4.8% | 2.9% |
| Apr 2026 | 50.7% | 26.9% | 7.2% | 7.5% | 4.8% | 2.8% |
| May 2026 | 48.6% | 26.8% | 8.5% | 8.8% | 3.7% | 3.6% |
| Jun 2026 | 44.8% | 28.4% | 9.5% | 7.4% | 6.3% | 3.7% |
| Jul 2026 | 50.7% | 21.2% | 10.5% | 8.4% | 5.7% | 3.6% |
| Aug 2026 | 50.5% | 23.2% | 10.8% | 8.5% | 3.9% | 3% |
| Sep 2026 | 50.4% | 22.7% | 10.6% | 8.6% | 4.7% | 2.9% |
How has the John Deere and New Holland comparison changed over the last 12 months?
3 findings
- John Deere was ahead of New Holland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among farm equipment brands in New Zealand moved from 54.1% to 50.4%, and its estimated monthly branded searches moved from 4.3K to 3.4K.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm equipment brands in New Zealand moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand farm equipment brands in September 2026?
1 change
Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using John Deere’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
6 branded search terms
- brandt john deere
- john deere
- john deere caps
- john deere excavators
- john deere gator
- johndeere
New Holland
1 branded search term
- new holland
Other head-to-heads among farm equipment brands
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