CLAAS vs Kubota:Which is more popular?
In September 2026, Kubota had more branded searches than CLAAS among farm equipment brands in New Zealand. Kubota had about 1,540 branded searches, while CLAAS had 580. Kubota made up 22.7% of all farm equipment brand searches we track, and CLAAS accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, CLAAS and Kubota each appeared in four of the five answers. Kubota was mentioned before CLAAS in three out of four answers that named either.
Who do people search for more?
Kubota, about 3 searches for every 1 for CLAAS
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Kubota, named ahead of CLAAS in 3 of 4 answers
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Top farm equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CLAAS and Kubota were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kubota was listed before CLAAS in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st
New Holland2nd- Kubota3rd
Case IH4th
CLAAS5th
Fendt6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CLAAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about farm equipment brands
5 answers
Asked ChatGPT
“Which farm equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm equipment brands in New Zealand?”
Asked ChatGPT
“What's the best farm equipment brand in New Zealand for a working farm?”
Searched Google, AI Overview
“farm equipment nz”
Searched Google, AI Overview
“farm machinery brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CLAAS or Kubota more popular in search?
This chart shows how often people search Google for CLAAS and Kubota by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kubota, CLAAS. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | CLAAS | Fendt | Case IH |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 19.1% | 9% | 9.3% | 4.9% | 3.5% |
| Nov 2025 | 51% | 22.1% | 8.8% | 8.8% | 5.9% | 3.3% |
| Dec 2025 | 58.1% | 20.4% | 6.6% | 8.4% | 3.6% | 2.9% |
| Jan 2026 | 52.4% | 22.5% | 8.9% | 9.1% | 3.9% | 3.2% |
| Feb 2026 | 47.5% | 26.1% | 8.3% | 9.9% | 5.5% | 2.8% |
| Mar 2026 | 43.2% | 33% | 7.3% | 8.8% | 4.8% | 2.9% |
| Apr 2026 | 50.7% | 26.9% | 7.2% | 7.5% | 4.8% | 2.8% |
| May 2026 | 48.6% | 26.8% | 8.5% | 8.8% | 3.7% | 3.6% |
| Jun 2026 | 44.8% | 28.4% | 9.5% | 7.4% | 6.3% | 3.7% |
| Jul 2026 | 50.7% | 21.2% | 10.5% | 8.4% | 5.7% | 3.6% |
| Aug 2026 | 50.5% | 23.2% | 10.8% | 8.5% | 3.9% | 3% |
| Sep 2026 | 50.4% | 22.7% | 10.6% | 8.6% | 4.7% | 2.9% |
How has the CLAAS and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of CLAAS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CLAAS’s share of searches among farm equipment brands in New Zealand moved from 9.3% to 8.6%, and its estimated monthly branded searches moved from 740 to 580.
- Across the 12 months ending September 2026, Kubota’s share of searches among farm equipment brands in New Zealand moved from 19.1% to 22.7%, and its estimated monthly branded searches held steady at 1.5K.
How did search popularity change for New Zealand farm equipment brands in September 2026?
2 changes
In September 2026, Kubota lost share of searches among farm equipment brands in New Zealand, from 23.2% to 22.7%.
CLAAS’s share of searches among farm equipment brands in New Zealand has gained ground for 3 months in a row, from 7.4% to 8.6% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using CLAAS’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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