Fendt vs New Holland:Which is more popular?
In September 2026, New Holland had more branded searches than Fendt among farm equipment brands in New Zealand. New Holland had about 720 branded searches, while Fendt had 320. New Holland made up 10.6% of all farm equipment brand searches we track, and Fendt accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, New Holland appeared in all five answers and Fendt in three. New Holland was mentioned before Fendt in four out of five answers.
Who do people search for more?
New Holland, about 2 searches for every 1 for Fendt
Who does AI mention more?
New Holland, mentioned in every answer we collected
Who does AI recommend more?
New Holland, named ahead of Fendt in 4 of 5 answers
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Top farm equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Holland appeared in all five answers. Fendt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. New Holland was listed before Fendt in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st- New Holland2nd
Kubota3rd
Case IH4th
CLAAS5th
Fendt6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CLAAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about farm equipment brands
5 answers
Asked ChatGPT
“Which farm equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm equipment brands in New Zealand?”
Asked ChatGPT
“What's the best farm equipment brand in New Zealand for a working farm?”
Searched Google, AI Overview
“farm equipment nz”
Searched Google, AI Overview
“farm machinery brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fendt or New Holland more popular in search?
This chart shows how often people search Google for Fendt and New Holland by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Holland, Fendt. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | CLAAS | Fendt | Case IH |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 19.1% | 9% | 9.3% | 4.9% | 3.5% |
| Nov 2025 | 51% | 22.1% | 8.8% | 8.8% | 5.9% | 3.3% |
| Dec 2025 | 58.1% | 20.4% | 6.6% | 8.4% | 3.6% | 2.9% |
| Jan 2026 | 52.4% | 22.5% | 8.9% | 9.1% | 3.9% | 3.2% |
| Feb 2026 | 47.5% | 26.1% | 8.3% | 9.9% | 5.5% | 2.8% |
| Mar 2026 | 43.2% | 33% | 7.3% | 8.8% | 4.8% | 2.9% |
| Apr 2026 | 50.7% | 26.9% | 7.2% | 7.5% | 4.8% | 2.8% |
| May 2026 | 48.6% | 26.8% | 8.5% | 8.8% | 3.7% | 3.6% |
| Jun 2026 | 44.8% | 28.4% | 9.5% | 7.4% | 6.3% | 3.7% |
| Jul 2026 | 50.7% | 21.2% | 10.5% | 8.4% | 5.7% | 3.6% |
| Aug 2026 | 50.5% | 23.2% | 10.8% | 8.5% | 3.9% | 3% |
| Sep 2026 | 50.4% | 22.7% | 10.6% | 8.6% | 4.7% | 2.9% |
How has the Fendt and New Holland comparison changed over the last 12 months?
3 findings
- New Holland was ahead of Fendt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fendt’s share of searches among farm equipment brands in New Zealand moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm equipment brands in New Zealand moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand farm equipment brands in September 2026?
1 change
In September 2026, Fendt gained share of searches among farm equipment brands in New Zealand, from 3.9% to 4.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fendt’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fendt
1 branded search term
- fendt
New Holland
1 branded search term
- new holland
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