CLAAS vs Fendt:Which is more popular?
In September 2026, CLAAS had more branded searches than Fendt among farm equipment brands in New Zealand. CLAAS had about 580 branded searches, while Fendt had 320. CLAAS made up 8.6% of all farm equipment brand searches we track, and Fendt accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, CLAAS appeared in four of the five answers and Fendt in three. CLAAS was mentioned before Fendt in three out of four answers that named either.
Who do people search for more?
CLAAS, about 81% more searches than Fendt
Who does AI mention more?
CLAAS, mentioned in 4 of 5 answers, Fendt in 3
Who does AI recommend more?
CLAAS, named ahead of Fendt in 3 of 4 answers
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Top farm equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CLAAS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fendt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CLAAS was listed before Fendt in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st
New Holland2nd
Kubota3rd
Case IH4th- CLAAS5th
Fendt6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CLAAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about farm equipment brands
5 answers
Asked ChatGPT
“Which farm equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm equipment brands in New Zealand?”
Asked ChatGPT
“What's the best farm equipment brand in New Zealand for a working farm?”
Searched Google, AI Overview
“farm equipment nz”
Searched Google, AI Overview
“farm machinery brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CLAAS or Fendt more popular in search?
This chart shows how often people search Google for CLAAS and Fendt by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for CLAAS, Fendt. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | CLAAS | Fendt | Case IH |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 19.1% | 9% | 9.3% | 4.9% | 3.5% |
| Nov 2025 | 51% | 22.1% | 8.8% | 8.8% | 5.9% | 3.3% |
| Dec 2025 | 58.1% | 20.4% | 6.6% | 8.4% | 3.6% | 2.9% |
| Jan 2026 | 52.4% | 22.5% | 8.9% | 9.1% | 3.9% | 3.2% |
| Feb 2026 | 47.5% | 26.1% | 8.3% | 9.9% | 5.5% | 2.8% |
| Mar 2026 | 43.2% | 33% | 7.3% | 8.8% | 4.8% | 2.9% |
| Apr 2026 | 50.7% | 26.9% | 7.2% | 7.5% | 4.8% | 2.8% |
| May 2026 | 48.6% | 26.8% | 8.5% | 8.8% | 3.7% | 3.6% |
| Jun 2026 | 44.8% | 28.4% | 9.5% | 7.4% | 6.3% | 3.7% |
| Jul 2026 | 50.7% | 21.2% | 10.5% | 8.4% | 5.7% | 3.6% |
| Aug 2026 | 50.5% | 23.2% | 10.8% | 8.5% | 3.9% | 3% |
| Sep 2026 | 50.4% | 22.7% | 10.6% | 8.6% | 4.7% | 2.9% |
How has the CLAAS and Fendt comparison changed over the last 12 months?
3 findings
- CLAAS was ahead of Fendt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CLAAS’s share of searches among farm equipment brands in New Zealand moved from 9.3% to 8.6%, and its estimated monthly branded searches moved from 740 to 580.
- Across the 12 months ending September 2026, Fendt’s share of searches among farm equipment brands in New Zealand moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand farm equipment brands in September 2026?
2 changes
In September 2026, Fendt gained share of searches among farm equipment brands in New Zealand, from 3.9% to 4.7%.
CLAAS’s share of searches among farm equipment brands in New Zealand has gained ground for 3 months in a row, from 7.4% to 8.6% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using CLAAS’s and Fendt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among farm equipment brands
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