Bobbi Brown vs Huda Beauty:Which is more popular?
In September 2026, Huda Beauty had more branded searches than Bobbi Brown among eye shadow brands in New Zealand. Huda Beauty had about 3,110 branded searches, while Bobbi Brown had 1,920. Huda Beauty made up 8.2% of all eye shadow brand searches we track, and Bobbi Brown accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about eye shadow brands, Huda Beauty appeared in four of the five answers and Bobbi Brown in one. Huda Beauty was mentioned before Bobbi Brown in every answer.
Who do people search for more?
Huda Beauty, about 62% more searches than Bobbi Brown
Who does AI mention more?
Huda Beauty, mentioned in 4 of 5 answers, Bobbi Brown in 1
Who does AI recommend more?
Huda Beauty, named ahead of Bobbi Brown in every answer
Follow Bobbi Brown vs Huda Beauty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top eye shadow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huda Beauty was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bobbi Brown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Huda Beauty was listed before Bobbi Brown in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye shadow brands
5 answers
Asked ChatGPT
“Which eye shadow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye shadow brands in New Zealand?”
Asked ChatGPT
“What's the best eye shadow brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eye shadow nz”
Searched Google, AI Overview
“best eyeshadow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bobbi Brown or Huda Beauty more popular in search?
This chart shows how often people search Google for Bobbi Brown and Huda Beauty by name. Each line represents a brand's share of searches for all eight eye shadow brands we track, month by month, from searches in New Zealand.
Share of searches by month for Huda Beauty, Bobbi Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Tom Ford | Estée Lauder | MAC | Huda Beauty | Bobbi Brown | Clinique | Anastasia Beverly Hills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 27.1% | 11.5% | 11.7% | 8.1% | 6.1% | 4.6% | 2.9% |
| Nov 2025 | 25.8% | 20.6% | 13.5% | 13.1% | 13.6% | 5.4% | 5.9% | 2.2% |
| Dec 2025 | 27.9% | 25.1% | 13.6% | 13.2% | 7.2% | 5.2% | 5.4% | 2.5% |
| Jan 2026 | 30.3% | 21.8% | 12.4% | 11.4% | 11.2% | 4.7% | 6.2% | 1.9% |
| Feb 2026 | 32.1% | 21.6% | 12.6% | 12.3% | 8.1% | 4.9% | 6.1% | 2.3% |
| Mar 2026 | 33.4% | 21.2% | 13.7% | 12.7% | 7.4% | 4.3% | 5.4% | 2% |
| Apr 2026 | 33% | 21.9% | 13.8% | 11.9% | 7.9% | 4.4% | 4.6% | 2.5% |
| May 2026 | 32.7% | 21.6% | 12.7% | 12.7% | 7.5% | 4.6% | 6.2% | 1.9% |
| Jun 2026 | 34.3% | 22.5% | 11.2% | 12.5% | 8% | 4.3% | 5.3% | 2% |
| Jul 2026 | 36.1% | 20.3% | 10.2% | 13.2% | 7.6% | 4.6% | 5.5% | 2.6% |
| Aug 2026 | 36.4% | 21% | 11.3% | 10.8% | 8.3% | 4.3% | 5.2% | 2.7% |
| Sep 2026 | 33.4% | 21.1% | 13.4% | 11.6% | 8.2% | 5.1% | 5% | 2.3% |
How has the Bobbi Brown and Huda Beauty comparison changed over the last 12 months?
3 findings
- Huda Beauty was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eye shadow brands in New Zealand moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eye shadow brands in New Zealand moved from 8.1% to 8.2%, and its estimated monthly branded searches moved from 2.8K to 3.1K.
How did search popularity change for New Zealand eye shadow brands in September 2026?
1 change
In September 2026, Bobbi Brown overtook Clinique to rank 6th among eye shadow brands in New Zealand, with 5.1% of the searches.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Bobbi Brown’s and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bobbi Brown
5 branded search terms
- bobbi brown
- bobbi brown concealer
- bobbi brown foundation
- bobbi brown lipstick
- bobbi brown mascara
Huda Beauty
7 branded search terms
- huda beauty
- huda beauty blush
- huda beauty concealer
- huda beauty foundation
- huda beauty lipstick
- huda beauty mascara
- huda beauty powder
Other head-to-heads among eye shadow brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.