Bobbi Brown vs Estée Lauder:Which is more popular?
In September 2026, Estée Lauder had more branded searches than Bobbi Brown among eye shadow brands in New Zealand. Estée Lauder had about 5,090 branded searches, while Bobbi Brown had 1,920. Estée Lauder made up 13.4% of all eye shadow brand searches we track, and Bobbi Brown accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about eye shadow brands, Bobbi Brown appeared in one of the five answers and Estée Lauder in none.
Who do people search for more?
Estée Lauder, about 3 searches for every 1 for Bobbi Brown
Who does AI mention more?
Bobbi Brown, mentioned in 1 of 5 answers, Estée Lauder in 0
Follow Bobbi Brown vs Estée Lauder and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top eye shadow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bobbi Brown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Estée Lauder did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye shadow brands
5 answers
Asked ChatGPT
“Which eye shadow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye shadow brands in New Zealand?”
Asked ChatGPT
“What's the best eye shadow brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eye shadow nz”
Searched Google, AI Overview
“best eyeshadow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bobbi Brown or Estée Lauder more popular in search?
This chart shows how often people search Google for Bobbi Brown and Estée Lauder by name. Each line represents a brand's share of searches for all eight eye shadow brands we track, month by month, from searches in New Zealand.
Share of searches by month for Estée Lauder, Bobbi Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Tom Ford | Estée Lauder | MAC | Huda Beauty | Bobbi Brown | Clinique | Anastasia Beverly Hills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 27.1% | 11.5% | 11.7% | 8.1% | 6.1% | 4.6% | 2.9% |
| Nov 2025 | 25.8% | 20.6% | 13.5% | 13.1% | 13.6% | 5.4% | 5.9% | 2.2% |
| Dec 2025 | 27.9% | 25.1% | 13.6% | 13.2% | 7.2% | 5.2% | 5.4% | 2.5% |
| Jan 2026 | 30.3% | 21.8% | 12.4% | 11.4% | 11.2% | 4.7% | 6.2% | 1.9% |
| Feb 2026 | 32.1% | 21.6% | 12.6% | 12.3% | 8.1% | 4.9% | 6.1% | 2.3% |
| Mar 2026 | 33.4% | 21.2% | 13.7% | 12.7% | 7.4% | 4.3% | 5.4% | 2% |
| Apr 2026 | 33% | 21.9% | 13.8% | 11.9% | 7.9% | 4.4% | 4.6% | 2.5% |
| May 2026 | 32.7% | 21.6% | 12.7% | 12.7% | 7.5% | 4.6% | 6.2% | 1.9% |
| Jun 2026 | 34.3% | 22.5% | 11.2% | 12.5% | 8% | 4.3% | 5.3% | 2% |
| Jul 2026 | 36.1% | 20.3% | 10.2% | 13.2% | 7.6% | 4.6% | 5.5% | 2.6% |
| Aug 2026 | 36.4% | 21% | 11.3% | 10.8% | 8.3% | 4.3% | 5.2% | 2.7% |
| Sep 2026 | 33.4% | 21.1% | 13.4% | 11.6% | 8.2% | 5.1% | 5% | 2.3% |
How has the Bobbi Brown and Estée Lauder comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eye shadow brands in New Zealand moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye shadow brands in New Zealand moved from 11.5% to 13.4%, and its estimated monthly branded searches moved from 4K to 5.1K.
How did search popularity change for New Zealand eye shadow brands in September 2026?
2 changes
In September 2026, Bobbi Brown overtook Clinique to rank 6th among eye shadow brands in New Zealand, with 5.1% of the searches.
In September 2026, Estée Lauder gained share of searches among eye shadow brands in New Zealand, from 11.3% to 13.4%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Bobbi Brown’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bobbi Brown
5 branded search terms
- bobbi brown
- bobbi brown concealer
- bobbi brown foundation
- bobbi brown lipstick
- bobbi brown mascara
Estée Lauder
7 branded search terms
- estee lauder
- estee lauder concealer
- estee lauder foundation
- estee lauder lipstick
- estee lauder makeup
- estee lauder mascara
- estee lauder primer
Other head-to-heads among eye shadow brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.