Mitre 10 vs PlaceMakers:Which is more popular?
In September 2026, Mitre 10 had more branded searches than PlaceMakers among DIY and building supplies retailers in New Zealand. Mitre 10 had about 368,000 branded searches, while PlaceMakers had 27,100. Mitre 10 made up 47.4% of all DIY and building supplies retailer searches we track, and PlaceMakers accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about DIY and building supplies retailers, PlaceMakers appeared in all four answers and Mitre 10 in three. Mitre 10 was mentioned before PlaceMakers in three out of four answers.
Who do people search for more?
Mitre 10, about 14 searches for every 1 for PlaceMakers
Who does AI mention more?
PlaceMakers, mentioned in every answer we collected
Who does AI recommend more?
Mitre 10, named ahead of PlaceMakers in 3 of 4 answers
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Top DIY and building supplies retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, PlaceMakers appeared in all four answers. Mitre 10 was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mitre 10 was listed before PlaceMakers in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bunnings1st- Mitre 102nd
ITM3rd- PlaceMakers4th
Carters5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PlaceMakers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Carters4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ITM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 103 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about DIY and building supplies retailers
4 answers
Asked ChatGPT
“Which DIY and building supplies retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best DIY and building supplies retailers in New Zealand?”
Asked ChatGPT
“What's the best DIY and building supplies retailer in New Zealand for home renovations?”
Searched Google, AI Overview
“best hardware store”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“building supplies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Mitre 10 or PlaceMakers more popular in search?
This chart shows how often people search Google for Mitre 10 and PlaceMakers by name. Each line represents a brand's share of searches for all five DIY and building supplies retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Mitre 10, PlaceMakers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Mitre 10 | PlaceMakers | Carters | ITM |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 47.1% | 4.2% | 0.9% | 0.7% |
| Nov 2025 | 47.6% | 47.6% | 3.5% | 0.74% | 0.48% |
| Dec 2025 | 48.1% | 48% | 2.9% | 0.62% | 0.39% |
| Jan 2026 | 47.6% | 47.6% | 3.5% | 0.91% | 0.47% |
| Feb 2026 | 47.1% | 47.1% | 4.2% | 1.1% | 0.57% |
| Mar 2026 | 47.1% | 47.1% | 4.2% | 1.1% | 0.57% |
| Apr 2026 | 47.5% | 47.5% | 3.5% | 0.92% | 0.58% |
| May 2026 | 47.4% | 47.4% | 3.5% | 1.1% | 0.57% |
| Jun 2026 | 51.9% | 42.4% | 3.8% | 1.2% | 0.63% |
| Jul 2026 | 52% | 42.5% | 3.8% | 1% | 0.63% |
| Aug 2026 | 47.4% | 47.4% | 3.5% | 1.1% | 0.57% |
| Sep 2026 | 47.4% | 47.4% | 3.5% | 1.1% | 0.57% |
How has the Mitre 10 and PlaceMakers comparison changed over the last 12 months?
3 findings
- Mitre 10 was ahead of PlaceMakers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among DIY and building supplies retailers in New Zealand moved from 47.1% to 47.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, PlaceMakers’ share of searches among DIY and building supplies retailers in New Zealand moved from 4.2% to 3.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for New Zealand DIY and building supplies retailers in September 2026?
2 changes
Mitre 10’s share of searches among DIY and building supplies retailers in New Zealand has gained ground for 3 months in a row, from 42.4% to 47.4% in September 2026.
Estimated monthly branded searches for PlaceMakers in New Zealand fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Mitre 10’s and PlaceMakers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitre 10
2 branded search terms
- Mitre 10
- mitre 10 hardware
PlaceMakers
2 branded search terms
- PlaceMakers
- placemakers building supplies
Other head-to-heads among DIY and building supplies retailers
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