Bunnings vs Mitre 10:Which is more popular?
In September 2026, Bunnings and Mitre 10 were level in searches among DIY and building supplies retailers in New Zealand, with an estimated 368K branded searches each, at 47.4% of the total each. When we asked ChatGPT and Google AI Overviews about DIY and building supplies retailers, Bunnings and Mitre 10 each appeared in three of the four answers. Bunnings was mentioned before Mitre 10 in two out of three answers that named either.
Who do people search for more?
Bunnings and Mitre 10 are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Bunnings, named ahead of Mitre 10 in 2 of 3 answers
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Top DIY and building supplies retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bunnings and Mitre 10 were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bunnings was listed before Mitre 10 in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bunnings1st
Mitre 102nd
ITM3rd
PlaceMakers4th
Carters5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PlaceMakers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Carters4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ITM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 103 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about DIY and building supplies retailers
4 answers
Asked ChatGPT
“Which DIY and building supplies retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best DIY and building supplies retailers in New Zealand?”
Asked ChatGPT
“What's the best DIY and building supplies retailer in New Zealand for home renovations?”
Searched Google, AI Overview
“best hardware store”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“building supplies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bunnings or Mitre 10 more popular in search?
This chart shows how often people search Google for Bunnings and Mitre 10 by name. Each line represents a brand's share of searches for all five DIY and building supplies retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Bunnings, Mitre 10. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Mitre 10 | PlaceMakers | Carters | ITM |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 47.1% | 4.2% | 0.9% | 0.7% |
| Nov 2025 | 47.6% | 47.6% | 3.5% | 0.74% | 0.48% |
| Dec 2025 | 48.1% | 48% | 2.9% | 0.62% | 0.39% |
| Jan 2026 | 47.6% | 47.6% | 3.5% | 0.91% | 0.47% |
| Feb 2026 | 47.1% | 47.1% | 4.2% | 1.1% | 0.57% |
| Mar 2026 | 47.1% | 47.1% | 4.2% | 1.1% | 0.57% |
| Apr 2026 | 47.5% | 47.5% | 3.5% | 0.92% | 0.58% |
| May 2026 | 47.4% | 47.4% | 3.5% | 1.1% | 0.57% |
| Jun 2026 | 51.9% | 42.4% | 3.8% | 1.2% | 0.63% |
| Jul 2026 | 52% | 42.5% | 3.8% | 1% | 0.63% |
| Aug 2026 | 47.4% | 47.4% | 3.5% | 1.1% | 0.57% |
| Sep 2026 | 47.4% | 47.4% | 3.5% | 1.1% | 0.57% |
How has the Bunnings and Mitre 10 comparison changed over the last 12 months?
3 findings
- Bunnings was ahead of Mitre 10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bunnings’ share of searches among DIY and building supplies retailers in New Zealand moved from 47.1% to 47.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among DIY and building supplies retailers in New Zealand moved from 47.1% to 47.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for New Zealand DIY and building supplies retailers in September 2026?
2 changes
Mitre 10’s share of searches among DIY and building supplies retailers in New Zealand has gained ground for 3 months in a row, from 42.4% to 47.4% in September 2026.
Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bunnings’ and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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