Bosch vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Bosch among demolition hammer brands in New Zealand. Makita had about 9,100 branded searches, while Bosch had 10. Makita made up 64.5% of all demolition hammer brand searches we track, and Bosch accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about demolition hammer brands, Makita appeared in all five answers and Bosch in three. Makita was mentioned before Bosch in two out of three answers.
Who do people search for more?
Makita, about 910 searches for every 1 for Bosch
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Bosch in 2 of 3 answers
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Top demolition hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Bosch in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about demolition hammer brands
5 answers
Asked ChatGPT
“Which demolition hammer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best demolition hammer brands in New Zealand?”
Asked ChatGPT
“What's the best demolition hammer brand in New Zealand for heavy concrete work?”
Searched Google, AI Overview
“best demolition hammer”
Searched Google, AI Overview
“concrete breaker tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Makita more popular in search?
This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all three demolition hammer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Bosch |
|---|---|---|---|
| Oct 2025 | 64.4% | 35.5% | 0.08% |
| Nov 2025 | 55.8% | 44.1% | 0.07% |
| Dec 2025 | 63.7% | 36.2% | 0.08% |
| Jan 2026 | 64% | 35.9% | 0.09% |
| Feb 2026 | 63.3% | 36.5% | 0.17% |
| Mar 2026 | 62.4% | 37.4% | 0.25% |
| Apr 2026 | 63.9% | 35.8% | 0.26% |
| May 2026 | 63.7% | 36.2% | 0.17% |
| Jun 2026 | 58.9% | 40.9% | 0.16% |
| Jul 2026 | 63.3% | 36.6% | 0.08% |
| Aug 2026 | 60.3% | 39.6% | 0.08% |
| Sep 2026 | 64.5% | 35.4% | 0.07% |
How has the Bosch and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among demolition hammer brands in New Zealand moved from 0.08% to 0.07%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Makita’s share of searches among demolition hammer brands in New Zealand moved from 64.4% to 64.5%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
How did search popularity change for New Zealand demolition hammer brands in September 2026?
1 change
In September 2026, Makita gained share of searches among demolition hammer brands in New Zealand, from 60.3% to 64.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among demolition hammer brands
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