Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among demolition hammer brands in New Zealand. Makita had about 18,200 branded searches, while DeWalt had 16,100. Makita made up 53.1% of all demolition hammer brand searches we track, and DeWalt accounted for 46.8%. When we asked ChatGPT and Google AI Overviews about demolition hammer brands, Makita appeared in all five answers and DeWalt in two. Makita was mentioned before DeWalt in every answer.

Among demolition hammer brands in New Zealand in September 2026

Who do people search for more?

Makita, about 13% more searches than DeWalt

Makita 18.2K searchesDeWalt 16.1K searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5DeWalt in 2 of 5

Who does AI recommend more?

Makita, named ahead of DeWalt in every answer

Makita first in 3DeWalt never first

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Top demolition hammer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. DeWalt3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about demolition hammer brands

5 answers

  • Asked ChatGPT

    “Which demolition hammer brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Bosch
    3. 3DeWalt

  • Asked ChatGPT

    “What are the best demolition hammer brands in New Zealand?”

    1. 1Makita
    2. 2Bosch
    3. 3DeWalt

  • Asked ChatGPT

    “What's the best demolition hammer brand in New Zealand for heavy concrete work?”

    1. 1Bosch
    2. 2Makita

  • Searched Google, AI Overview

    “best demolition hammer”

    1. 1Makita

  • Searched Google, AI Overview

    “concrete breaker tool”

    1. 1Makita

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all three demolition hammer brands we track, month by month, from searches in New Zealand.

DeWalt and Makita among demolition hammer brands in New Zealand, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltBosch
Oct 202555.3%44.7%0.04%
Nov 202550.2%49.7%0.03%
Dec 202556%44%0.04%
Jan 202656%43.9%0.04%
Feb 202654.2%45.7%0.07%
Mar 202653.5%46.4%0.11%
Apr 202653.4%46.5%0.11%
May 202652.5%47.4%0.07%
Jun 202649.9%50%0.06%
Jul 202651.2%48.8%0.03%
Aug 202650.5%49.5%0.03%
Sep 202653.1%46.8%0.03%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: DeWalt took it in June 2026, Makita took it in July 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among demolition hammer brands in New Zealand moved from 44.7% to 46.8%, and its estimated monthly branded searches moved from 12.2K to 16.1K.
  • Across the 12 months ending September 2026, Makita’s share of searches among demolition hammer brands in New Zealand moved from 55.3% to 53.1%, and its estimated monthly branded searches moved from 15.1K to 18.2K.

How did search popularity change for New Zealand demolition hammer brands in September 2026?

2 changes

  1. In September 2026, Makita gained share of searches among demolition hammer brands in New Zealand, from 50.5% to 53.1%.

  2. In September 2026, DeWalt lost share of searches among demolition hammer brands in New Zealand, from 49.5% to 46.8%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

15 branded search terms

  • dewalt
  • dewalt blower
  • dewalt chainsaw
  • dewalt drop saw
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box

Makita

13 branded search terms

  • makita
  • makita blower
  • makita chainsaw
  • makita chop saw
  • makita hedge cutter
  • makita impact wrench
  • makita multi tool
  • makita planer
  • makita router
  • makita sander
  • makita skill saw
  • makita tool
  • makita track saw

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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