Brandwave

Paiste vs Sabian:Which is more popular?

In September 2026, Sabian had more branded searches than Paiste among cymbal brands in New Zealand. Sabian had about 120 branded searches, while Paiste had 70. Sabian made up 21.1% of all cymbal brand searches we track, and Paiste accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about cymbal brands, Paiste appeared in all five answers and Sabian in four. Sabian was mentioned before Paiste in every answer.

Among cymbal brands in New Zealand in September 2026

Who do people search for more?

Sabian, about 71% more searches than Paiste

Sabian 120 searchesPaiste 70 searches

Who does AI mention more?

Paiste, mentioned in every answer we collected

Paiste in 5 of 5Sabian in 4 of 5

Who does AI recommend more?

Sabian, named ahead of Paiste in every answer

Sabian first in 4Paiste never first

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Top cymbal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paiste appeared in all five answers. Sabian was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sabian was listed before Paiste in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zildjian1st
  2. Sabian2nd
  3. Paiste3rd
  4. Meinl4th
  5. Istanbul Agop5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zildjian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meinl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paiste5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sabian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Istanbul Agop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cymbal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Paiste or Sabian more popular in search?

This chart shows how often people search Google for Paiste and Sabian by name. Each line represents a brand's share of searches for all five cymbal brands we track, month by month, from searches in New Zealand.

Paiste and Sabian among cymbal brands in New Zealand, by month

Share of searches by month for Sabian, Paiste. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianSabianIstanbul AgopMeinlPaiste
Oct 202540.4%25%7.7%15.4%11.5%
Nov 202543.6%21.8%9.1%12.7%12.7%
Dec 202545.7%22.9%5.7%12.9%12.9%
Jan 202644.4%16.7%9.3%14.8%14.8%
Feb 202646.2%23.1%7.7%13.5%9.6%
Mar 202648.1%14.8%13%13%11.1%
Apr 202650%18.3%6.7%15%10%
May 202642.6%16.4%14.8%13.1%13.1%
Jun 202642.4%18.2%13.6%12.1%13.6%
Jul 202648.3%17.2%12.1%10.3%12.1%
Aug 202650%15.7%12.9%11.4%10%
Sep 202642.1%21.1%12.3%12.3%12.3%

How has the Paiste and Sabian comparison changed over the last 12 months?

3 findings
  • Sabian was ahead of Paiste in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Paiste’s share of searches among cymbal brands in New Zealand moved from 11.5% to 12.3%, and its estimated monthly branded searches moved from 60 to 70.
  • Across the 12 months ending September 2026, Sabian’s share of searches among cymbal brands in New Zealand moved from 25% to 21.1%, and its estimated monthly branded searches moved from 130 to 120.

How did search popularity change for New Zealand cymbal brands in September 2026?

2 changes
  1. In September 2026, Sabian gained share of searches among cymbal brands in New Zealand, from 15.7% to 21.1%.

  2. In September 2026, Paiste gained share of searches among cymbal brands in New Zealand, from 10% to 12.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Paiste’s and Sabian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paiste

2 branded search terms

  • paiste
  • paiste cymbals

Sabian

2 branded search terms

  • sabian
  • sabian cymbals

How the Brand Demand Index is measured

Other head-to-heads among cymbal brands

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