ASB vs TSB:Which is more popular?
In September 2026, ASB had more branded searches than TSB among credit card providers in New Zealand. ASB had about 2,900 branded searches, while TSB had 390. ASB made up 2.5% of all credit card provider searches we track, and TSB accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about credit card providers, ASB appeared in all five answers and TSB in four. TSB was mentioned before ASB in three out of five answers.
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Top credit card providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASB appeared in all five answers. TSB was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TSB was listed before ASB in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
American Express1st
TSB2nd
ASB3rd
ANZ4th
Westpac5th
BNZ6th
Kiwibank7th
Gem by Latitude–
Q Mastercard–
Farmers Mastercard–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- American Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Westpac4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TSB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kiwibank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gem by Latitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Q Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Farmers Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit card providers
5 answers
Asked ChatGPT
“Which credit card provider should I use in New Zealand?”
Asked ChatGPT
“What are the best credit card providers in New Zealand?”
Asked ChatGPT
“What's the best credit card provider in New Zealand for everyday spending?”
Searched Google, AI Overview
“best credit card nz”
Searched Google, AI Overview
“low interest credit card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ASB or TSB more popular in search?
This chart shows how often people search Google for ASB and TSB by name. Each line represents a brand's share of searches for all ten credit card providers we track, month by month, from searches in New Zealand.
Share of searches by month for ASB, TSB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gem by Latitude | American Express | Q Mastercard | ANZ | ASB | Farmers Mastercard | Westpac | BNZ | Kiwibank | TSB |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 22.9% | 20.7% | 3.7% | 3% | 2.7% | 2.4% | 2% | 1.3% | 0.4% |
| Nov 2025 | 41.4% | 22.2% | 22.2% | 2.9% | 2.4% | 3.3% | 2% | 2% | 1.3% | 0.39% |
| Dec 2025 | 46.5% | 20.6% | 20.2% | 2.6% | 2.2% | 3.2% | 1.7% | 1.7% | 0.91% | 0.29% |
| Jan 2026 | 42.1% | 23.1% | 20.4% | 3.6% | 2.4% | 3% | 2% | 2% | 1.1% | 0.48% |
| Feb 2026 | 41.7% | 22.5% | 21.9% | 3.6% | 2.4% | 2.9% | 1.9% | 1.9% | 0.99% | 0.39% |
| Mar 2026 | 43.2% | 23.6% | 19.2% | 3.1% | 2.5% | 2.8% | 2.1% | 2.1% | 1.1% | 0.34% |
| Apr 2026 | 42.5% | 21.5% | 21.2% | 3.4% | 2.8% | 3.1% | 1.8% | 2.3% | 0.96% | 0.37% |
| May 2026 | 42.8% | 22.1% | 20.1% | 3.3% | 2.6% | 3.2% | 2.2% | 2.2% | 1.2% | 0.44% |
| Jun 2026 | 42.4% | 21.8% | 21.7% | 3.1% | 2.5% | 3.2% | 2.1% | 1.7% | 1.1% | 0.34% |
| Jul 2026 | 40.5% | 26.8% | 18.8% | 3.3% | 2.2% | 3% | 2.2% | 1.8% | 0.93% | 0.36% |
| Aug 2026 | 41.7% | 26% | 18.4% | 3.3% | 2.6% | 2.9% | 2.2% | 1.7% | 0.9% | 0.35% |
| Sep 2026 | 42.3% | 22.9% | 19.7% | 3.8% | 2.5% | 2.5% | 2.5% | 2.1% | 1.4% | 0.34% |
How has the ASB and TSB comparison changed over the last 12 months?
3 findings
- ASB was ahead of TSB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASB’s share of searches among credit card providers in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, TSB’s share of searches among credit card providers in New Zealand moved from 0.4% to 0.34%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand credit card providers in September 2026?
2 changes
In September 2026, ASB rose from 6th to 5th among credit card providers in New Zealand.
Estimated monthly branded searches for TSB in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASB’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among credit card providers
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