Brandwave

Dickies vs Kathmandu:Which is more popular?

In September 2026, Kathmandu had more branded searches than Dickies among cargo pants brands in New Zealand. Kathmandu had about 57,600 branded searches, while Dickies had 40. Kathmandu made up 20.7% of all cargo pants brand searches we track, and Dickies accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about cargo pants brands, Kathmandu appeared in four of the five answers and Dickies in three. Dickies was mentioned before Kathmandu in three out of five answers.

Among cargo pants brands in New Zealand in September 2026

Who do people search for more?

Kathmandu, about 1440 searches for every 1 for Dickies

Kathmandu 57.6K searchesDickies 40 searches

Who does AI mention more?

Kathmandu, mentioned in 4 of 5 answers, Dickies in 3

Kathmandu in 4 of 5Dickies in 3 of 5

Who does AI recommend more?

Dickies, named ahead of Kathmandu in 3 of 5 answers

Dickies first in 3Kathmandu first in 2

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Top cargo pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kathmandu was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dickies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dickies was listed before Kathmandu in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dickies1st
  2. Kathmandu2nd
  3. I Love Ugly3rd
  4. Cotton On4th
  5. Hard Yakka5th
  6. Levi's–
  7. Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cotton On3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • I Love Ugly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dickies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hard Yakka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levi's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cargo pants brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Dickies or Kathmandu more popular in search?

This chart shows how often people search Google for Dickies and Kathmandu by name. Each line represents a brand's share of searches for all seven cargo pants brands we track, month by month, from searches in New Zealand.

Dickies and Kathmandu among cargo pants brands in New Zealand, by month

Share of searches by month for Kathmandu, Dickies. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnKathmanduI Love UglyLevi'sHard YakkaLeeDickies
Oct 202569.2%20.7%8%1.1%0.77%0.14%0.01%
Nov 202565.3%19.5%14%0.67%0.46%0.09%<0.01%
Dec 202568.8%22%8.2%0.56%0.38%0.06%<0.01%
Jan 202666.5%25.6%6.3%0.78%0.72%0.11%<0.01%
Feb 202669.9%21.7%6.7%0.84%0.76%0.14%0.01%
Mar 202669.1%21.1%8.2%0.89%0.65%0.12%<0.01%
Apr 202667%24.9%6.5%0.76%0.69%0.11%<0.01%
May 202668.4%21.6%8.1%0.94%0.77%0.14%<0.01%
Jun 202661%28.1%8.8%0.97%0.94%0.16%<0.01%
Jul 202661.9%28.9%7.3%0.86%0.86%0.16%<0.01%
Aug 202662.3%22.6%13.1%1%0.74%0.16%<0.01%
Sep 202669.4%20.7%8%1.1%0.75%0.11%0.01%

How has the Dickies and Kathmandu comparison changed over the last 12 months?

3 findings
  • Kathmandu was ahead of Dickies in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dickies’ share of searches among cargo pants brands in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 40.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among cargo pants brands in New Zealand held steady at 20.7%, and its estimated monthly branded searches moved from 57.4K to 57.6K.

How did search popularity change for New Zealand cargo pants brands in September 2026?

1 change

  1. In September 2026, Kathmandu lost share of searches among cargo pants brands in New Zealand, from 22.6% to 20.7%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Dickies’ and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dickies

1 branded search term

  • coveralls dickies

Kathmandu

19 branded search terms

  • Kathmandu
  • kathmandu bayfair
  • kathmandu beach shelter
  • kathmandu beach trolley
  • kathmandu botany
  • kathmandu gloves
  • kathmandu lyall bay
  • kathmandu northland
  • kathmandu outlet
  • kathmandu retreat 280
  • kathmandu retreat 80
  • kathmandu socks
  • kathmandu st lukes
  • kathmandu sylvia park
  • kathmandu tower junction
  • kathmandu trolley
  • kathmandu vest
  • kathmandu waitakere
  • kathmandu westgate

How the Brand Demand Index is measured

Other head-to-heads among cargo pants brands

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