Brandwave

AutoCAD vs SketchUp:Which is more popular in New Zealand?

In October 2026, SketchUp had more branded searches than AutoCAD among CAD and 3D design software in New Zealand. SketchUp had about 13,100 branded searches, while AutoCAD had 2,990. SketchUp made up 24.9% of all CAD and 3D design software searches we track, and AutoCAD accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about CAD and 3D design software, SketchUp appeared in all five answers and AutoCAD in four. SketchUp was mentioned before AutoCAD in three out of five answers.

Among CAD and 3D design software in New Zealand in October 2026

Who do people search for more?

SketchUp, about 4 searches for every 1 for AutoCAD

SketchUp 13.1K searchesAutoCAD 3K searches

Who does AI mention more?

SketchUp, mentioned in every answer we collected

SketchUp in 5 of 5AutoCAD in 4 of 5

Who does AI recommend more?

SketchUp, named ahead of AutoCAD in 3 of 5 answers

SketchUp first in 3AutoCAD first in 2

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Top CAD and 3D design software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SketchUp appeared in all five answers. AutoCAD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SketchUp was listed before AutoCAD in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fusion 3601st
  2. SketchUp2nd
  3. SolidWorks3rd
  4. AutoCAD4th
  5. Revit5th
  6. FreeCAD6th
  7. Blender7th
  8. Onshape8th
  9. Tinkercad9th
  10. Cadpro10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SketchUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fusion 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SolidWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Onshape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AutoCAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blender4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FreeCAD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadpro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tinkercad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about CAD and 3D design software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is AutoCAD or SketchUp more popular in search?

This chart shows how often people search Google for AutoCAD and SketchUp by name. Each line represents a brand's share of searches for all ten CAD and 3D design software we track, month by month, from searches in New Zealand.

AutoCAD and SketchUp among CAD and 3D design software in New Zealand, by month

Share of searches by month for SketchUp, AutoCAD. The figures are in the table below the chart.

View monthly share of searches table
MonthTinkercadSketchUpOnshapeFusion 360AutoCADRevitFreeCADSolidWorksBlenderCadpro
Nov 202554.5%21.5%7.2%4.6%3.6%2.7%2.1%1.6%1.4%0.64%
Dec 202543.2%19.5%8.5%8.1%5.1%4.7%4.6%3.1%2.4%0.74%
Jan 202626.6%21.8%11.6%11.3%8.7%6.1%6.4%3.5%3.1%1%
Feb 202649.2%19.1%11.9%6.4%4.1%3.2%2.3%1.8%1.4%0.58%
Mar 202649.9%24%9.9%4.5%3.3%3.1%2%1.6%1.2%0.48%
Apr 202643.4%23.9%10.5%6.2%4.3%3.9%3.1%2.5%1.6%0.62%
May 202645.2%27%11%5.1%3.4%2.9%2.2%1.4%1.4%0.43%
Jun 202651.1%25.2%10.2%3.9%2.8%2.4%1.6%1.3%1.2%0.33%
Jul 202636.8%26.8%13.3%6.5%5.2%3.8%2.6%2.6%1.9%0.52%
Aug 202645.3%27.2%11%4.5%3.5%2.9%2.2%1.8%1.4%0.29%
Sep 202649.9%24%9.9%4.2%3.6%3.4%1.9%1.5%1.2%0.48%
Oct 202642.5%24.9%10.3%6.2%5.7%4.5%2.5%1.7%1.4%0.5%

How has branded search for AutoCAD and SketchUp changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand CAD and 3D design software in October 2026?

2 changes

  1. In October 2026, AutoCAD gained share of searches among CAD and 3D design software in New Zealand, from 3.6% to 5.7%.

  2. In October 2026, SketchUp gained share of searches among CAD and 3D design software in New Zealand, from 24% to 24.9%.

How are AutoCAD’s and SketchUp’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using AutoCAD’s and SketchUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AutoCAD

10 branded search terms

  • autocad
  • autocad 3d modelling
  • autocad architecture
  • autocad design software
  • autocad drawing
  • autocad electrical
  • autocad lt
  • autocad maya
  • autocad web
  • autodesk autocad

SketchUp

15 branded search terms

  • 3dwarehouse sketchup
  • edu sketchup
  • sketchup
  • sketchup 3d modelling
  • sketchup 3d warehouse
  • sketchup cad
  • sketchup design software
  • sketchup education
  • sketchup for schools
  • sketchup modeling
  • sketchup pro
  • sketchup view
  • sketchup warehouse
  • sketchup web
  • trimble sketchup

How the Brand Demand Index is measured

Other head-to-heads among CAD and 3D design software

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