Brandwave

How popular isBlender?

In October 2026, people searched for Blender by name about 710 times in New Zealand, a 19.3% decrease from the previous year. These searches made up 1.4% of all New Zealand CAD and 3D design software searches, placing Blender ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about CAD and 3D design software, Blender appeared in four of the five answers and was the seventh most recommended of the ten.

Search and AI answers in October 2026

Blender is the ninth most searched of 10 competitors and the seventh most recommended in the AI answers we collected.

  1. TinkercadShare of searches 42.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. SketchUpShare of searches 24.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. OnshapeShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
  4. Fusion 360Share of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BlenderShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 7th

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Top CAD and 3D design software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blender was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blender is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fusion 3601st
  2. SketchUp2nd
  3. SolidWorks3rd
  4. AutoCAD4th
  5. Revit5th
  6. FreeCAD6th
  7. Blender7th
  8. Onshape8th
  9. Tinkercad9th
  10. Cadpro10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SketchUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fusion 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SolidWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Onshape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AutoCAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blender4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FreeCAD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadpro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tinkercad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about CAD and 3D design software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Blender compared with other New Zealand CAD and 3D design software?

Blender against CAD and 3D design software in New Zealand, by month

Share of searches by month for Tinkercad, SketchUp, Onshape, Fusion 360, AutoCAD, Revit, FreeCAD, Blender. The figures are in the table below the chart.

View monthly share of searches table
MonthTinkercadSketchUpOnshapeFusion 360AutoCADRevitFreeCADSolidWorksBlenderCadpro
Nov 202554.5%21.5%7.2%4.6%3.6%2.7%2.1%1.6%1.4%0.64%
Dec 202543.2%19.5%8.5%8.1%5.1%4.7%4.6%3.1%2.4%0.74%
Jan 202626.6%21.8%11.6%11.3%8.7%6.1%6.4%3.5%3.1%1%
Feb 202649.2%19.1%11.9%6.4%4.1%3.2%2.3%1.8%1.4%0.58%
Mar 202649.9%24%9.9%4.5%3.3%3.1%2%1.6%1.2%0.48%
Apr 202643.4%23.9%10.5%6.2%4.3%3.9%3.1%2.5%1.6%0.62%
May 202645.2%27%11%5.1%3.4%2.9%2.2%1.4%1.4%0.43%
Jun 202651.1%25.2%10.2%3.9%2.8%2.4%1.6%1.3%1.2%0.33%
Jul 202636.8%26.8%13.3%6.5%5.2%3.8%2.6%2.6%1.9%0.52%
Aug 202645.3%27.2%11%4.5%3.5%2.9%2.2%1.8%1.4%0.29%
Sep 202649.9%24%9.9%4.2%3.6%3.4%1.9%1.5%1.2%0.48%
Oct 202642.5%24.9%10.3%6.2%5.7%4.5%2.5%1.7%1.4%0.5%

  1. 1.Tinkercad

    42.5%

    Held 1st. 22.3K estimated branded searches, -32.9% vs prior month. Share -7.4 points.

  2. 2.SketchUp

    24.9%

    Held 2nd. 13.1K estimated branded searches, -18.3% vs prior month. Share +0.9 points.

  3. 3.Onshape

    10.3%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  4. 4.Fusion 360

    6.2%

    Held 4th. 3.2K estimated branded searches, +16.1% vs prior month. Share +2 points.

  5. 5.AutoCAD

    5.7%

    Held 5th. 3K estimated branded searches, +24.1% vs prior month. Share +2.1 points.

  6. 6.Revit

    4.5%

    Held 6th. 2.4K estimated branded searches, +4.9% vs prior month. Share +1.1 points.

  7. 7.FreeCAD

    2.5%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.SolidWorks

    1.7%

    Held 8th. 880 estimated branded searches, -12% vs prior month. Share +0.2 points.

  9. 9.Blender

    1.4%

    Held 9th. 710 estimated branded searches, -7.8% vs prior month. Share +0.2 points.

  10. 10.Cadpro

    0.5%

    Held 10th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Blender and its closest rivals

Every comparison with Blender

9 comparisons

How has branded search demand for Blender changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Blender in New Zealand fell from 880 to 710.
  • Across the 12 months ending October 2026, Blender’s share of searches among CAD and 3D design software in New Zealand peaked at 3.1% in January 2026 and was lowest at 1.2% in March 2026.

How did search popularity change for New Zealand CAD and 3D design software in October 2026?

6 changes

  1. In October 2026, AutoCAD gained share of searches among CAD and 3D design software in New Zealand, from 3.6% to 5.7%.

  2. In October 2026, Fusion 360 gained share of searches among CAD and 3D design software in New Zealand, from 4.2% to 6.2%.

  3. In October 2026, Revit gained share of searches among CAD and 3D design software in New Zealand, from 3.4% to 4.5%.

  4. In October 2026, SketchUp gained share of searches among CAD and 3D design software in New Zealand, from 24% to 24.9%.

  5. In October 2026, FreeCAD gained share of searches among CAD and 3D design software in New Zealand, from 1.9% to 2.5%.

  6. In October 2026, Tinkercad lost share of searches among CAD and 3D design software in New Zealand, from 49.9% to 42.5%.

How are Blender’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Blender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blender 3d
  • blender 3d benchmark
  • blender 3d mac
  • blender 3d modelling
  • blender 3d printing
  • blender 3d shortcuts
  • blender cad
  • blender drawing
  • blender software

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How the Brand Demand Index is measured

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