Body Fit Training vs F45 Training:Which is more popular by branded search in New Zealand?
In August 2026, Body Fit Training had more branded searches than F45 Training among boutique fitness studios in New Zealand. Body Fit Training was estimated to have 4K branded searches compared to F45 Training’s 3.8K, and held a 44.2% Share of Search versus F45 Training’s 42.8%.
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Which is more popular in search, Body Fit Training or F45 Training?
Compare the boutique fitness and pilates chains New Zealanders train at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Body Fit Training, F45 Training. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Fit Training | F45 Training | KX Pilates | Orangetheory Fitness | Club Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 49% | 6.5% | 4.6% | 0.59% |
| Nov 2025 | 41.5% | 47.3% | 5.6% | 4.6% | 0.92% |
| Dec 2025 | 40.6% | 48.7% | 4.8% | 5.3% | 0.62% |
| Jan 2026 | 42.1% | 46.8% | 5.5% | 5% | 0.67% |
| Feb 2026 | 37.1% | 51.7% | 5.8% | 4.7% | 0.68% |
| Mar 2026 | 42.8% | 45.9% | 5.5% | 4.6% | 1.1% |
| Apr 2026 | 39.1% | 46.5% | 8.6% | 5% | 0.8% |
| May 2026 | 40.4% | 42.3% | 11.8% | 4.9% | 0.69% |
| Jun 2026 | 41.2% | 46% | 7.8% | 4.2% | 0.85% |
| Jul 2026 | 37.1% | 49.1% | 7.7% | 5.1% | 0.92% |
| Aug 2026 | 44.2% | 42.8% | 7.3% | 4.8% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the Body Fit Training and F45 Training comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Body Fit Training took it in August 2026.
- Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand moved from 39.2% to 44.2%, and its estimated monthly branded searches moved from 4.7K to 4K.
- Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand moved from 49% to 42.8%, and its estimated monthly branded searches moved from 5.8K to 3.8K.
How did search popularity change for New Zealand boutique fitness studios in August 2026?
2 changes
In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.
In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Body Fit Training’s and F45 Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Fit Training
9 branded search terms
- bft
- bft classes
- bft gym
- bft near me
- bft new zealand
- bft nz
- bft online
- bft pilates
- body fit training
F45 Training
21 branded search terms
- cost for f45
- f45
- f45 basin reserve
- f45 gym
- f45 hamilton
- f45 marshlands
- f45 membership cost
- f45 near me
- f45 nz
- f45 ponsonby
- f45 pricing
- f45 richmond
- f45 rototuna
- f45 swanson
- f45 training
- f45 training classes
- f45 training gym
- f45 training near me
- f45 training new zealand
- f45 training online
- f45training com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.