Blundstone vs Merrell:Which is more popular?
In September 2026, Blundstone had more branded searches than Merrell among men's boot brands in New Zealand. Blundstone had about 5,000 branded searches, while Merrell had 3,480. Blundstone made up 12.6% of all men's boot brand searches we track, and Merrell accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about men's boot brands, Blundstone appeared in all five answers and Merrell in one. Blundstone was mentioned before Merrell in every answer.
Who do people search for more?
Blundstone, about 44% more searches than Merrell
Who does AI mention more?
Blundstone, mentioned in every answer we collected
Who does AI recommend more?
Blundstone, named ahead of Merrell in every answer
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Top men's boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blundstone appeared in all five answers. Merrell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blundstone was listed before Merrell in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Blundstone1st
Dr. Martens2nd
Timberland3rd
Red Wing4th
Ariat5th
Mongrel6th
Merrell7th
Caterpillar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Timberland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ariat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Red Wing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mongrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men's boot brands
5 answers
Asked ChatGPT
“Which men's boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best men's boot brands in New Zealand?”
Asked ChatGPT
“What's the best men's boot brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“men's boots nz”
Searched Google, AI Overview
“men's work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Blundstone or Merrell more popular in search?
This chart shows how often people search Google for Blundstone and Merrell by name. Each line represents a brand's share of searches for all eight men's boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Blundstone, Merrell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Merrell | Ariat | Red Wing | Mongrel | Caterpillar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 21.3% | 9.6% | 7.4% | 6% | 1.8% | 0.87% | 0.02% |
| Nov 2025 | 52.9% | 22.3% | 8.5% | 8.5% | 6.2% | 1.3% | 0.3% | 0.04% |
| Dec 2025 | 54.1% | 23.6% | 8.1% | 7.5% | 5.3% | 1.1% | 0.35% | 0.02% |
| Jan 2026 | 54.6% | 20.6% | 9.2% | 8.2% | 5.7% | 1.4% | 0.36% | 0.02% |
| Feb 2026 | 52.8% | 19.8% | 10.8% | 8.1% | 6.6% | 1.3% | 0.5% | 0.03% |
| Mar 2026 | 54.2% | 20.3% | 11.2% | 6.6% | 5.6% | 1.7% | 0.47% | 0.02% |
| Apr 2026 | 50.4% | 23% | 10.8% | 7.7% | 6.3% | 1.3% | 0.46% | 0.04% |
| May 2026 | 52.1% | 22.9% | 10.8% | 6% | 6.3% | 1.3% | 0.52% | 0.07% |
| Jun 2026 | 55.1% | 19.8% | 11.4% | 6.4% | 5.5% | 1.1% | 0.57% | 0.02% |
| Jul 2026 | 46.8% | 24.9% | 12.6% | 8.2% | 5.6% | 1.4% | 0.47% | 0.02% |
| Aug 2026 | 46.9% | 26.1% | 13.3% | 7.1% | 4.5% | 1.4% | 0.55% | 0.05% |
| Sep 2026 | 49.3% | 22.7% | 12.6% | 8.7% | 4.8% | 1.2% | 0.73% | 0.03% |
How has the Blundstone and Merrell comparison changed over the last 12 months?
3 findings
- Blundstone was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among men's boot brands in New Zealand moved from 9.6% to 12.6%, and its estimated monthly branded searches moved from 3.9K to 5K.
- Across the 12 months ending September 2026, Merrell’s share of searches among men's boot brands in New Zealand moved from 7.4% to 8.7%, and its estimated monthly branded searches moved from 3K to 3.5K.
How did search popularity change for New Zealand men's boot brands in September 2026?
2 changes
In September 2026, Merrell gained share of searches among men's boot brands in New Zealand, from 7.1% to 8.7%.
In September 2026, Blundstone lost share of searches among men's boot brands in New Zealand, from 13.3% to 12.6%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Blundstone’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
9 branded search terms
- blundstone
- blundstone 1306
- blundstone 500
- blundstone 585
- blundstone 600
- blundstone 659
- blundstone clogs
- blundstone gumboot
- blundstone rotoflex
Merrell
5 branded search terms
- merrell
- merrell hydro moc
- merrell moab
- merrell outlet
- merrell sandals
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