Dakine vs Lange:Which is more popular?
In September 2026, Dakine had more branded searches than Lange among boot bag brands in New Zealand. Dakine had about 210 branded searches, while Lange had 110. Dakine made up 9.6% of all boot bag brand searches we track, and Lange accounted for 5%. When we asked ChatGPT and Google AI Overviews about boot bag brands, Dakine appeared in all five answers and Lange in three. Dakine was mentioned before Lange in every answer.
Who do people search for more?
Dakine, about 91% more searches than Lange
Who does AI mention more?
Dakine, mentioned in every answer we collected
Who does AI recommend more?
Dakine, named ahead of Lange in every answer
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Top boot bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dakine appeared in all five answers. Lange was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dakine was listed before Lange in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dakine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lange3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atomic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boot bag brands
5 answers
Asked ChatGPT
“Which boot bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boot bag brands in New Zealand?”
Asked ChatGPT
“What's the best boot bag brand in New Zealand for ski boots?”
Searched Google, AI Overview
“boot bag nz”
Searched Google, AI Overview
“ski boot bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dakine or Lange more popular in search?
This chart shows how often people search Google for Dakine and Lange by name. Each line represents a brand's share of searches for all five boot bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dakine, Lange. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Dakine | Ogio | Lange | Atomic |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 8.2% | 7.8% | 1.9% | 0.39% |
| Nov 2025 | 83.1% | 7.1% | 8.1% | 1.4% | 0.34% |
| Dec 2025 | 83.3% | 8% | 6.8% | 1.5% | 0.38% |
| Jan 2026 | 80.9% | 8.6% | 8.6% | 1.7% | 0.33% |
| Feb 2026 | 74.3% | 9.5% | 11.7% | 4.1% | 0.45% |
| Mar 2026 | 77.6% | 9.1% | 9.9% | 3% | 0.43% |
| Apr 2026 | 79.6% | 7.5% | 9.3% | 3.1% | 0.44% |
| May 2026 | 78.9% | 8.4% | 8% | 4.4% | 0.4% |
| Jun 2026 | 77.4% | 9.7% | 8.3% | 4.1% | 0.46% |
| Jul 2026 | 72.8% | 11.2% | 7.8% | 7.3% | 0.86% |
| Aug 2026 | 74.7% | 9.8% | 6.8% | 7.9% | 0.75% |
| Sep 2026 | 77.5% | 9.6% | 6.4% | 5% | 1.4% |
How has the Dakine and Lange comparison changed over the last 12 months?
3 findings
- Dakine was ahead of Lange in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dakine’s share of searches among boot bag brands in New Zealand moved from 8.2% to 9.6%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Lange’s share of searches among boot bag brands in New Zealand moved from 1.9% to 5%, and its estimated monthly branded searches moved from 50 to 110.
How did search popularity change for New Zealand boot bag brands in September 2026?
1 change
In September 2026, Lange lost share of searches among boot bag brands in New Zealand, from 7.9% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dakine’s and Lange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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