Brandwave

JUKI vs Pfaff:Which is more popular?

In September 2026, JUKI had more branded searches than Pfaff among bobbin case brands in New Zealand. JUKI had about 50 branded searches, while Pfaff had 40. JUKI made up 2.5% of all bobbin case brand searches we track, and Pfaff accounted for 2%. When we asked ChatGPT and Google AI Overviews about bobbin case brands, JUKI appeared in all five answers and Pfaff in one. JUKI was mentioned before Pfaff in every answer.

Among bobbin case brands in New Zealand in September 2026

Who do people search for more?

JUKI, about 25% more searches than Pfaff

JUKI 50 searchesPfaff 40 searches

Who does AI mention more?

JUKI, mentioned in every answer we collected

JUKI in 5 of 5Pfaff in 1 of 5

Who does AI recommend more?

JUKI, named ahead of Pfaff in every answer

JUKI first in 5Pfaff never first

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Top bobbin case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JUKI appeared in all five answers. Pfaff was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. JUKI was listed before Pfaff in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JUKI1st
  2. Janome2nd
  3. Singer3rd
  4. Brother4th
  5. Pfaff5th
  6. Bernina6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Singer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JUKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Janome3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bernina1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pfaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bobbin case brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is JUKI or Pfaff more popular in search?

This chart shows how often people search Google for JUKI and Pfaff by name. Each line represents a brand's share of searches for all six bobbin case brands we track, month by month, from searches in New Zealand.

JUKI and Pfaff among bobbin case brands in New Zealand, by month

Share of searches by month for JUKI, Pfaff. The figures are in the table below the chart.

View monthly share of searches table
MonthBerninaJanomeSingerJUKIPfaffBrother
Oct 202545.7%33.7%14.7%2.7%2.7%0.54%
Nov 202545.6%33.5%14.1%2.4%3.4%0.97%
Dec 202546.9%35.7%12.1%2.4%2.4%0.48%
Jan 202645.6%33.3%14.9%2.2%3.1%0.88%
Feb 202645.9%34.8%12.1%3.4%3.4%0.48%
Mar 202645.3%30.7%16%3.3%4.2%0.47%
Apr 202645.2%32.4%15.2%3.3%3.3%0.48%
May 202645.2%34.5%14.3%2%3.6%0.4%
Jun 202643.9%33.1%16.7%2.9%2.9%0.42%
Jul 202641.4%32.9%19.4%2.3%3.2%0.9%
Aug 202641.9%37.3%15.7%2.1%2.1%0.85%
Sep 202644.3%31%19.2%2.5%2%0.99%

How has the JUKI and Pfaff comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: JUKI took it in September 2026.
  • Across the 12 months ending September 2026, JUKI’s share of searches among bobbin case brands in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches held steady at 50.
  • Across the 12 months ending September 2026, Pfaff’s share of searches among bobbin case brands in New Zealand moved from 2.7% to 2%, and its estimated monthly branded searches moved from 50 to 40.

How did search popularity change for New Zealand bobbin case brands in September 2026?

1 change

  1. Estimated monthly branded searches for Pfaff in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JUKI’s and Pfaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JUKI

1 branded search term

  • juki

Pfaff

1 branded search term

  • pfaff

How the Brand Demand Index is measured

Other head-to-heads among bobbin case brands

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