Janome vs Singer:Which is more popular?
In September 2026, Janome had more branded searches than Singer among bobbin case brands in New Zealand. Janome had about 630 branded searches, while Singer had 390. Janome made up 31% of all bobbin case brand searches we track, and Singer accounted for 19.2%. When we asked ChatGPT and Google AI Overviews about bobbin case brands, Singer appeared in all five answers and Janome in three. Janome was mentioned before Singer in three out of five answers.
Who do people search for more?
Janome, about 62% more searches than Singer
Who does AI mention more?
Singer, mentioned in every answer we collected
Who does AI recommend more?
Janome, named ahead of Singer in 3 of 5 answers
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Top bobbin case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Singer appeared in all five answers. Janome was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Janome was listed before Singer in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Singer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JUKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Janome3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bernina1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pfaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bobbin case brands
5 answers
Asked ChatGPT
“Which bobbin case brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bobbin case brands in New Zealand?”
Asked ChatGPT
“What's the best bobbin case brand in New Zealand for a sewing machine repair?”
Searched Google, AI Overview
“sewing machine bobbin case”
Searched Google, AI Overview
“sewing bobbin case”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Janome or Singer more popular in search?
This chart shows how often people search Google for Janome and Singer by name. Each line represents a brand's share of searches for all six bobbin case brands we track, month by month, from searches in New Zealand.
Share of searches by month for Janome, Singer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bernina | Janome | Singer | JUKI | Pfaff | Brother |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 33.7% | 14.7% | 2.7% | 2.7% | 0.54% |
| Nov 2025 | 45.6% | 33.5% | 14.1% | 2.4% | 3.4% | 0.97% |
| Dec 2025 | 46.9% | 35.7% | 12.1% | 2.4% | 2.4% | 0.48% |
| Jan 2026 | 45.6% | 33.3% | 14.9% | 2.2% | 3.1% | 0.88% |
| Feb 2026 | 45.9% | 34.8% | 12.1% | 3.4% | 3.4% | 0.48% |
| Mar 2026 | 45.3% | 30.7% | 16% | 3.3% | 4.2% | 0.47% |
| Apr 2026 | 45.2% | 32.4% | 15.2% | 3.3% | 3.3% | 0.48% |
| May 2026 | 45.2% | 34.5% | 14.3% | 2% | 3.6% | 0.4% |
| Jun 2026 | 43.9% | 33.1% | 16.7% | 2.9% | 2.9% | 0.42% |
| Jul 2026 | 41.4% | 32.9% | 19.4% | 2.3% | 3.2% | 0.9% |
| Aug 2026 | 41.9% | 37.3% | 15.7% | 2.1% | 2.1% | 0.85% |
| Sep 2026 | 44.3% | 31% | 19.2% | 2.5% | 2% | 0.99% |
How has the Janome and Singer comparison changed over the last 12 months?
3 findings
- Janome was ahead of Singer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Janome’s share of searches among bobbin case brands in New Zealand moved from 33.7% to 31%, and its estimated monthly branded searches moved from 620 to 630.
- Across the 12 months ending September 2026, Singer’s share of searches among bobbin case brands in New Zealand moved from 14.7% to 19.2%, and its estimated monthly branded searches moved from 270 to 390.
How did search popularity change for New Zealand bobbin case brands in September 2026?
2 changes
In September 2026, Singer gained share of searches among bobbin case brands in New Zealand, from 15.7% to 19.2%.
In September 2026, Janome lost share of searches among bobbin case brands in New Zealand, from 37.3% to 31%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Janome’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bobbin case brands
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