Brandwave

DeWalt vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than DeWalt among belt sander brands in New Zealand. Ryobi had about 7,480 branded searches, while DeWalt had 5,710. Ryobi made up 30.7% of all belt sander brand searches we track, and DeWalt accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about belt sander brands, DeWalt and Ryobi each appeared in four of the five answers. DeWalt was mentioned before Ryobi in three out of four answers that named either.

Among belt sander brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 31% more searches than DeWalt

Ryobi 7.5K searchesDeWalt 5.7K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

DeWalt in 4 of 5Ryobi in 4 of 5

Who does AI recommend more?

DeWalt, named ahead of Ryobi in 3 of 4 answers

DeWalt first in 3Ryobi first in 1

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Top belt sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt and Ryobi were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was listed before Ryobi in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about belt sander brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is DeWalt or Ryobi more popular in search?

This chart shows how often people search Google for DeWalt and Ryobi by name. Each line represents a brand's share of searches for all five belt sander brands we track, month by month, from searches in New Zealand.

DeWalt and Ryobi among belt sander brands in New Zealand, by month

Share of searches by month for Ryobi, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltFestoolBosch
Oct 202533.6%31.1%23.8%11.1%0.36%
Nov 202526.8%38.2%26.8%7.9%0.28%
Dec 202529.3%41.7%21.8%7.1%0.22%
Jan 202632.5%36.1%23%8.1%0.25%
Feb 202634.1%30.9%24.3%10.4%0.26%
Mar 202631.4%34.2%23.2%11%0.24%
Apr 202634.7%31.5%24.1%9.4%0.26%
May 202635.4%26.7%25.7%11.8%0.37%
Jun 202632.7%26.2%28.6%12.2%0.35%
Jul 202634.9%26.4%25.4%13%0.26%
Aug 202631.6%30.1%27.3%10.8%0.24%
Sep 202633.3%30.7%23.5%12.2%0.29%

How has the DeWalt and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: DeWalt took it in June 2026, Ryobi took it in July 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among belt sander brands in New Zealand moved from 23.8% to 23.5%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among belt sander brands in New Zealand moved from 31.1% to 30.7%, and its estimated monthly branded searches moved from 6.1K to 7.5K.

How did search popularity change for New Zealand belt sander brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among belt sander brands in New Zealand, from 30.1% to 30.7%.

  2. In September 2026, DeWalt lost share of searches among belt sander brands in New Zealand, from 27.3% to 23.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

3 branded search terms

  • dewalt
  • dewalt redemption
  • dewalt sander

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among belt sander brands

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