Brandwave

Bosch vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Bosch among belt sander brands in New Zealand. Makita had about 8,100 branded searches, while Bosch had 70. Makita made up 33.3% of all belt sander brand searches we track, and Bosch accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about belt sander brands, both Bosch and Makita appeared in all five answers. Makita was mentioned before Bosch in four out of five answers.

Among belt sander brands in New Zealand in September 2026

Who do people search for more?

Makita, about 116 searches for every 1 for Bosch

Makita 8.1K searchesBosch 70 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bosch in 5 of 5Makita in 5 of 5

Who does AI recommend more?

Makita, named ahead of Bosch in 4 of 5 answers

Makita first in 4Bosch first in 1

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Top belt sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Bosch and Makita showed up in all five answers. Makita was listed before Bosch in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about belt sander brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bosch or Makita more popular in search?

This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all five belt sander brands we track, month by month, from searches in New Zealand.

Bosch and Makita among belt sander brands in New Zealand, by month

Share of searches by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltFestoolBosch
Oct 202533.6%31.1%23.8%11.1%0.36%
Nov 202526.8%38.2%26.8%7.9%0.28%
Dec 202529.3%41.7%21.8%7.1%0.22%
Jan 202632.5%36.1%23%8.1%0.25%
Feb 202634.1%30.9%24.3%10.4%0.26%
Mar 202631.4%34.2%23.2%11%0.24%
Apr 202634.7%31.5%24.1%9.4%0.26%
May 202635.4%26.7%25.7%11.8%0.37%
Jun 202632.7%26.2%28.6%12.2%0.35%
Jul 202634.9%26.4%25.4%13%0.26%
Aug 202631.6%30.1%27.3%10.8%0.24%
Sep 202633.3%30.7%23.5%12.2%0.29%

How has the Bosch and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among belt sander brands in New Zealand moved from 0.36% to 0.29%, and its estimated monthly branded searches held steady at 70.
  • Across the 12 months ending September 2026, Makita’s share of searches among belt sander brands in New Zealand moved from 33.6% to 33.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for New Zealand belt sander brands in September 2026?

1 change

  1. In September 2026, Makita gained share of searches among belt sander brands in New Zealand, from 31.6% to 33.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch belt sander

Makita

1 branded search term

  • makita

How the Brand Demand Index is measured

Other head-to-heads among belt sander brands

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