Nike vs Under Armour:Which is more popular?
In September 2026, Nike had more branded searches than Under Armour among baseball cleats brands in New Zealand. Nike had about 72,700 branded searches, while Under Armour had 8,370. Nike made up 33.4% of all baseball cleats brand searches we track, and Under Armour accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about baseball cleats brands, Nike and Under Armour each appeared in three of the four answers. Nike was mentioned before Under Armour in three out of four answers.
Who do people search for more?
Nike, about 9 searches for every 1 for Under Armour
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Nike, named ahead of Under Armour in 3 of 4 answers
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Top baseball cleats brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nike was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Under Armour was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nike was listed before Under Armour in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
New Balance1st- Nike2nd
Under Armour3rd
Mizuno3rd
Adidas5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nike3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Under Armour3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mizuno3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adidas2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about baseball cleats brands
4 answers
Asked ChatGPT
“Which baseball cleats brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baseball cleats brands in New Zealand?”
Asked ChatGPT
“What's the best baseball cleats brand in New Zealand for a firm grip?”
Searched Google, AI Overview
“baseball cleats nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“baseball shoes nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Nike or Under Armour more popular in search?
This chart shows how often people search Google for Nike and Under Armour by name. Each line represents a brand's share of searches for all five baseball cleats brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 27.1% | 4.4% | 1.6% |
| Nov 2025 | 38.4% | 30.8% | 25.5% | 4.2% | 1.2% |
| Dec 2025 | 41.2% | 27.9% | 25.3% | 4.3% | 1.3% |
| Jan 2026 | 40.1% | 26.5% | 27% | 4.3% | 2% |
| Feb 2026 | 37.7% | 29% | 27.1% | 4% | 2.2% |
| Mar 2026 | 36.9% | 31.4% | 26.2% | 3.4% | 2.1% |
| Apr 2026 | 35.1% | 30.2% | 28.4% | 4% | 2.2% |
| May 2026 | 32.7% | 30.8% | 30.9% | 3.6% | 1.9% |
| Jun 2026 | 32.8% | 29.9% | 32.1% | 3.5% | 1.7% |
| Jul 2026 | 34.1% | 31.5% | 28.2% | 4.4% | 1.8% |
| Aug 2026 | 35.2% | 30.1% | 28.9% | 4.1% | 1.7% |
| Sep 2026 | 33.4% | 30.8% | 30.2% | 3.8% | 1.8% |
How has the Nike and Under Armour comparison changed over the last 12 months?
3 findings
- Nike was ahead of Under Armour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among baseball cleats brands in New Zealand moved from 36.9% to 33.4%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
- Across the 12 months ending September 2026, Under Armour’s share of searches among baseball cleats brands in New Zealand moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 8.8K to 8.4K.
How did search popularity change for New Zealand baseball cleats brands in September 2026?
1 change
In September 2026, Nike lost share of searches among baseball cleats brands in New Zealand, from 35.2% to 33.4%.
How are branded searches counted?
27 search terms
Brandwave collects information about searches that people make online using Nike’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Under Armour
14 branded search terms
- pants under armour
- under armour
- under armour apparel
- under armour caps
- under armour heatgear
- under armour outlet
- under armour sale
- under armour shorts
- under armour slides
- under armour underwear
- under armour westgate
- underarmour
- underarmour compression
- underarmour hovr
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