Brandwave

Adidas vs Nike:Which is more popular?

In September 2026, Nike had more branded searches than Adidas among baseball cleats brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 33.4% of all baseball cleats brand searches we track, and Adidas accounted for 30.8%. When we asked ChatGPT and Google AI Overviews about baseball cleats brands, Nike appeared in three of the four answers and Adidas in two. Nike was mentioned before Adidas in three out of four answers.

Among baseball cleats brands in New Zealand in September 2026

Who do people search for more?

Nike, about 9% more searches than Adidas

Nike 72.7K searchesAdidas 67K searches

Who does AI mention more?

Nike, mentioned in 3 of 4 answers, Adidas in 2

Nike in 3 of 4Adidas in 2 of 4

Who does AI recommend more?

Nike, named ahead of Adidas in 3 of 4 answers

Nike first in 3Adidas first in 1

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Top baseball cleats brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nike was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adidas was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nike was listed before Adidas in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Balance1st
  2. Nike2nd
  3. Under Armour3rd
  4. Mizuno3rd
  5. Adidas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nike3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Under Armour3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adidas2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about baseball cleats brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Nike more popular in search?

This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all five baseball cleats brands we track, month by month, from searches in New Zealand.

Adidas and Nike among baseball cleats brands in New Zealand, by month

Share of searches by month for Nike, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceUnder ArmourMizuno
Oct 202536.9%30.1%27.1%4.4%1.6%
Nov 202538.4%30.8%25.5%4.2%1.2%
Dec 202541.2%27.9%25.3%4.3%1.3%
Jan 202640.1%26.5%27%4.3%2%
Feb 202637.7%29%27.1%4%2.2%
Mar 202636.9%31.4%26.2%3.4%2.1%
Apr 202635.1%30.2%28.4%4%2.2%
May 202632.7%30.8%30.9%3.6%1.9%
Jun 202632.8%29.9%32.1%3.5%1.7%
Jul 202634.1%31.5%28.2%4.4%1.8%
Aug 202635.2%30.1%28.9%4.1%1.7%
Sep 202633.4%30.8%30.2%3.8%1.8%

How has the Adidas and Nike comparison changed over the last 12 months?

3 findings
  • Nike was ahead of Adidas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among baseball cleats brands in New Zealand moved from 30.1% to 30.8%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Nike’s share of searches among baseball cleats brands in New Zealand moved from 36.9% to 33.4%, and its estimated monthly branded searches moved from 74.1K to 72.7K.

How did search popularity change for New Zealand baseball cleats brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among baseball cleats brands in New Zealand, from 30.1% to 30.8%.

  2. In September 2026, Nike lost share of searches among baseball cleats brands in New Zealand, from 35.2% to 33.4%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Nike

13 branded search terms

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike shorts
  • nike shox
  • nike socks
  • nike tn

How the Brand Demand Index is measured

Other head-to-heads among baseball cleats brands

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