Auckland law firms in New Zealand:Which brands are most popular in search?
Jackson Russell and K3 Legal share the highest estimated Share of Search among auckland law firms in New Zealand, at 41.2% in August 2026.
Jackson Russell41.2%
K3 Legal41.2%
Nolen Walters17.6%
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Share of SearchLeaderboard
Compare Auckland law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jackson Russell, K3 Legal, Nolen Walters. The figures are in the table below the chart.
View monthly share of search table
| Month | Jackson Russell | K3 Legal | Nolen Walters |
|---|---|---|---|
| Oct 2025 | 42.6% | 42.6% | 14.9% |
| Nov 2025 | 36.7% | 44.4% | 18.9% |
| Dec 2025 | 32.1% | 47.6% | 20.2% |
| Jan 2026 | 37.9% | 46.6% | 15.5% |
| Feb 2026 | 26% | 57.7% | 16.3% |
| Mar 2026 | 39.4% | 47.2% | 13.4% |
| Apr 2026 | 40.2% | 39.2% | 20.6% |
| May 2026 | 43.8% | 43.8% | 12.5% |
| Jun 2026 | 41.2% | 41.2% | 17.5% |
| Jul 2026 | 35.1% | 52.6% | 12.3% |
| Aug 2026 | 41.2% | 41.2% | 17.6% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.2% | 490 | +22.5% | +6.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.2% | 490 | -18.3% | -11.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.6% | 210 | +50% | +5.4 points |
41.2%
moved from 2nd to 1st · 490 estimated branded searches · +22.5% vs prior month · +6.1 points
2.
K3 Legal41.2%
moved from 1st to 2nd · 490 estimated branded searches · -18.3% vs prior month · -11.5 points
17.6%
held 3rd · 210 estimated branded searches · +50% vs prior month · +5.4 points
Compare search popularity between leading brands
Which brand is most popular in search among auckland law firms in New Zealand?
3 brands
Jackson Russell and K3 Legal share the highest estimated Share of Search among auckland law firms in New Zealand, at 41.2% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Jackson Russell | 42.6% → 41.2% | 43.8%May 2026 | 26%Feb 2026 | 1st |
| K3 Legal | 42.6% → 41.2% | 57.7%Feb 2026 | 39.2%Apr 2026 | 2nd |
| Nolen Walters | 14.9% → 17.6% | 20.6%Apr 2026 | 12.3%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Jackson Russell’s estimated Share of Search among auckland law firms in New Zealand decreased from 42.6% to 41.2%.
- Across the 11 months ending August 2026, K3 Legal’s estimated Share of Search among auckland law firms in New Zealand decreased from 42.6% to 41.2%.
- Across the 11 months ending August 2026, Nolen Walters’ estimated Share of Search among auckland law firms in New Zealand increased from 14.9% to 17.6%.
- Across the 11 months ending August 2026, Jackson Russell’s estimated Share of Search among auckland law firms in New Zealand peaked at 43.8% in May 2026 and was lowest at 26% in February 2026.
- Across the 11 months ending August 2026, K3 Legal’s estimated Share of Search among auckland law firms in New Zealand peaked at 57.7% in February 2026 and was lowest at 39.2% in April 2026.
- Across the 11 months ending August 2026, Nolen Walters’ estimated Share of Search among auckland law firms in New Zealand peaked at 20.6% in April 2026 and was lowest at 12.3% in July 2026.
How did search popularity change for New Zealand auckland law firms in August 2026?
3 changes
In August 2026, Jackson Russell overtook K3 Legal to take the highest estimated Share of Search among auckland law firms in New Zealand, at 41.2%.
In August 2026, Nolen Walters gained estimated Share of Search among auckland law firms in New Zealand, from 12.3% to 17.6%.
In August 2026, K3 Legal lost estimated Share of Search among auckland law firms in New Zealand, from 52.6% to 41.2%.
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