Brandwave

Auckland accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, SBA was the most searched among auckland accounting firms in New Zealand, with an estimated 2.3K branded searches and 88.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. SBA88.6%
  2. Auctus10.2%
  3. Accounting Plus Solutions1.2%

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Share of SearchLeaderboard

Compare Auckland accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland accounting firms in New Zealand, by month

Share of Search by month for SBA, Auctus. The figures are in the table below the chart.

View monthly share of search table
MonthSBAAuctusAccounting Plus Solutions
Oct 202594.7%3.8%1.4%
Nov 202594.2%4.8%1.1%
Dec 202594.4%4.2%1.4%
Jan 202695.5%3%1.5%
Feb 202695.1%3.9%0.97%
Mar 202692%7.3%0.77%
Apr 202695.3%3.8%0.85%
May 202695.7%3%1.3%
Jun 202696.3%2.6%1.1%
Jul 202696.2%2.9%0.96%
Aug 202688.6%10.2%1.2%
Sep 2026———

This month’s ranking, August 2026

  1. 1.SBA

    88.6%

    held 1st · 2.3K estimated branded searches · +12.5% vs prior month · -7.6 points

  2. 2.Auctus

    10.2%

    held 2nd · 260 estimated branded searches · +333.3% vs prior month · +7.4 points

  3. held 3rd · 30 estimated branded searches · +50% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland accounting firms in New Zealand?

In August 2026, SBA was the most searched among auckland accounting firms in New Zealand, with an estimated 2.3K branded searches and 88.6% estimated Share of Search within this set. Auctus is in 2nd place, 78.3 percentage points behind at 10.2% Share of Search.

New Zealand auckland accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SBA94.7% → 88.6%96.3%Jun 202688.6%Aug 20261st
Auctus3.8% → 10.2%10.2%Aug 20262.6%Jun 20262nd
Accounting Plus Solutions1.4% → 1.2%1.5%Jan 20260.77%Mar 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among auckland accounting firms in New Zealand decreased from 94.7% to 88.6%.
  • Across the 11 months ending August 2026, Auctus’ estimated Share of Search among auckland accounting firms in New Zealand increased from 3.8% to 10.2%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among auckland accounting firms in New Zealand peaked at 96.3% in June 2026 and was lowest at 88.6% in August 2026.
  • Across the 11 months ending August 2026, Auctus’ estimated Share of Search among auckland accounting firms in New Zealand peaked at 10.2% in August 2026 and was lowest at 2.6% in June 2026.
  • Across the 11 months ending August 2026, Accounting Plus Solutions held steady: its estimated Share of Search among auckland accounting firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand auckland accounting firms in August 2026?

  1. In August 2026, Auctus gained estimated Share of Search among auckland accounting firms in New Zealand, from 2.9% to 10.2%.

  2. In August 2026, SBA lost estimated Share of Search among auckland accounting firms in New Zealand, from 96.2% to 88.6%.

How the Brand Demand Index is measured

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