Milwaukee vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Milwaukee among air blower brands in New Zealand. Stihl had about 7,080 branded searches, while Milwaukee had 2,950. Stihl made up 20.3% of all air blower brand searches we track, and Milwaukee accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about air blower brands, Stihl appeared in all five answers and Milwaukee in three. Stihl was mentioned before Milwaukee in every answer.
Who do people search for more?
Stihl, about 2 searches for every 1 for Milwaukee
Who does AI mention more?
Stihl, mentioned in every answer we collected
Who does AI recommend more?
Stihl, named ahead of Milwaukee in every answer
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Top air blower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air blower brands
5 answers
Asked ChatGPT
“Which air blower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air blower brands in New Zealand?”
Asked ChatGPT
“What's the best air blower brand in New Zealand for garden cleanup?”
Searched Google, AI Overview
“air blower nz”
Searched Google, AI Overview
“cordless blower nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Milwaukee or Stihl more popular in search?
This chart shows how often people search Google for Milwaukee and Stihl by name. Each line represents a brand's share of searches for all six air blower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Stihl | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 22.8% | 22.4% | 16.3% | 7.1% | 0.03% |
| Nov 2025 | 25.9% | 27.4% | 21.6% | 18.7% | 6.3% | 0.03% |
| Dec 2025 | 26.6% | 29.1% | 23.4% | 14.9% | 6% | 0.03% |
| Jan 2026 | 28.1% | 25.4% | 25.7% | 15.5% | 5.4% | 0.03% |
| Feb 2026 | 28.1% | 21.7% | 26.9% | 16.4% | 6.8% | 0.03% |
| Mar 2026 | 27.7% | 25.1% | 22.5% | 17.3% | 7.3% | 0.03% |
| Apr 2026 | 28.7% | 22.7% | 23.9% | 17.5% | 7.1% | 0.03% |
| May 2026 | 26.7% | 18.2% | 28.5% | 17.7% | 9% | 0.03% |
| Jun 2026 | 26.7% | 19.1% | 23.9% | 20.8% | 9.4% | 0.03% |
| Jul 2026 | 27.9% | 19.3% | 25.4% | 18.1% | 9.3% | 0.04% |
| Aug 2026 | 25.7% | 21.5% | 22.5% | 18.4% | 11.8% | 0.03% |
| Sep 2026 | 29.8% | 24.3% | 20.3% | 17.2% | 8.5% | 0.03% |
How has the Milwaukee and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among air blower brands in New Zealand moved from 7.1% to 8.5%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Stihl’s share of searches among air blower brands in New Zealand moved from 22.4% to 20.3%, and its estimated monthly branded searches moved from 7K to 7.1K.
How did search popularity change for New Zealand air blower brands in September 2026?
3 changes
In September 2026, Ryobi overtook Stihl to rank 2nd among air blower brands in New Zealand, with 24.3% of the searches.
In September 2026, Milwaukee lost share of searches among air blower brands in New Zealand, from 11.8% to 8.5%.
In September 2026, Stihl lost share of searches among air blower brands in New Zealand, from 22.5% to 20.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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