Airwallex vs ApprovalMax:Which is more popular?
In September 2026, ApprovalMax had more branded searches than Airwallex among accounts payable platforms in New Zealand. ApprovalMax had about 3,600 branded searches, while Airwallex had 2,400. ApprovalMax made up 47% of all accounts payable platform searches we track, and Airwallex accounted for 31.3%. When we asked ChatGPT and Google AI Overviews about accounts payable platforms, Airwallex and ApprovalMax each appeared in three of the five answers. ApprovalMax was mentioned before Airwallex in every answer that named either.
Who do people search for more?
ApprovalMax, about 50% more searches than Airwallex
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
ApprovalMax, named ahead of Airwallex in 3 of 3 answers
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Top accounts payable platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Airwallex and ApprovalMax were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ApprovalMax was listed before Airwallex in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tipalti4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ApprovalMax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airwallex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lightyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dext2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzzyBills2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stampli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Melio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accounts payable platforms
5 answers
Asked ChatGPT
“Which accounts payable platform should I use in New Zealand?”
Asked ChatGPT
“What are the best accounts payable platforms in New Zealand?”
Asked ChatGPT
“What's the best accounts payable platform in New Zealand for a finance team?”
Searched Google, AI Overview
“best accounts payable software”
Searched Google, AI Overview
“invoice approval software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Airwallex or ApprovalMax more popular in search?
This chart shows how often people search Google for Airwallex and ApprovalMax by name. Each line represents a brand's share of searches for all nine accounts payable platforms we track, month by month, from searches in New Zealand.
Share of searches by month for ApprovalMax, Airwallex. The figures are in the table below the chart.
View monthly share of searches table
| Month | ApprovalMax | Airwallex | Dext | EzzyBills | Melio | Tipalti | Stampli | Lightyear | Ramp |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 22.9% | 16.5% | 2.1% | 2.5% | 1.1% | 1.1% | 0.48% | 0.12% |
| Nov 2025 | 54.3% | 23.4% | 13.4% | 2.6% | 3.9% | 0.86% | 0.86% | 0.49% | 0.12% |
| Dec 2025 | 40.2% | 40.2% | 12.9% | 2.4% | 1.5% | 0.97% | 0.97% | 0.83% | 0% |
| Jan 2026 | 46% | 30.1% | 14.7% | 2.2% | 4.1% | 1.1% | 0.79% | 0.95% | 0% |
| Feb 2026 | 55.2% | 23.8% | 13.2% | 2.1% | 3.3% | 0.88% | 0.88% | 0.63% | 0% |
| Mar 2026 | 53% | 28.5% | 13.2% | 2.1% | 1.4% | 0.69% | 0.88% | 0.2% | 0.1% |
| Apr 2026 | 47.4% | 31.6% | 14.1% | 2.2% | 1.8% | 1.2% | 1.2% | 0.53% | 0% |
| May 2026 | 50.9% | 27.8% | 12% | 2.4% | 4.5% | 0.81% | 1% | 0.46% | 0% |
| Jun 2026 | 49.2% | 32.4% | 11.7% | 2.9% | 1.6% | 1% | 0.78% | 0.34% | 0.11% |
| Jul 2026 | 47.6% | 31.7% | 13.9% | 2.2% | 1.9% | 0.93% | 1.2% | 0.53% | 0% |
| Aug 2026 | 52.5% | 28.6% | 12.8% | 2% | 1.7% | 0.84% | 1.1% | 0.48% | 0% |
| Sep 2026 | 47% | 31.3% | 14% | 3.4% | 1.8% | 1.2% | 0.91% | 0.39% | 0% |
How has the Airwallex and ApprovalMax comparison changed over the last 12 months?
3 findings
- ApprovalMax was ahead of Airwallex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airwallex’s share of searches among accounts payable platforms in New Zealand moved from 22.9% to 31.3%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, ApprovalMax’s share of searches among accounts payable platforms in New Zealand moved from 53.1% to 47%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand accounts payable platforms in September 2026?
2 changes
In September 2026, Airwallex gained share of searches among accounts payable platforms in New Zealand, from 28.6% to 31.3%.
In September 2026, ApprovalMax lost share of searches among accounts payable platforms in New Zealand, from 52.5% to 47%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Airwallex’s and ApprovalMax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airwallex
1 branded search term
- airwallex
ApprovalMax
1 branded search term
- approvalmax
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