Brandwave

How popular isVelocity Valley in search?

In August 2026, there were an estimated 3.6K branded searches for Velocity Valley in New Zealand which is down 7.3% over the last 11 months. Velocity Valley holds 34% estimated Share of Search among New Zealand zipline and canopy tours and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Velocity Valley34%
  2. Ziptrek Ecotours22.1%
  3. Taupo Bungy & Cliffhanger18.1%
  4. Rotorua Canopy Tours17.4%
  5. EcoZip Adventures8.4%
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Which zipline and canopy tours compete with Velocity Valley?

Velocity Valley against zipline and canopy tours in New Zealand, by month

Share of Search by month for Velocity Valley, Ziptrek Ecotours, Taupo Bungy & Cliffhanger, Rotorua Canopy Tours, EcoZip Adventures. The figures are in the table below the chart.

View monthly share of search table
MonthVelocity ValleyZiptrek EcotoursTaupo Bungy & CliffhangerRotorua Canopy ToursEcoZip Adventures
Oct 202530.8%21%19.2%16.2%12.8%
Nov 202525.2%22.1%20.5%18.7%13.5%
Dec 202531.3%18.5%20.9%15.4%13.8%
Jan 202631.1%18.5%20.8%15.8%13.8%
Feb 202631.3%21.4%19.8%14.4%13%
Mar 202630.9%22.1%17%18.7%11.4%
Apr 202635.6%20.6%19.1%14%10.6%
May 202632.5%19.1%17.3%19.2%11.9%
Jun 202632.6%18.6%18.7%21.2%8.8%
Jul 202637.7%17.9%18.5%15.9%10.1%
Aug 202634%22.1%18.1%17.4%8.4%
Sep 2026—————
  1. held 1st · 3.6K estimated branded searches · -27.1% vs prior month · -3.7 points

  2. moved from 3rd to 2nd · 2.3K estimated branded searches · 0% vs prior month · +4.2 points

  3. moved from 2nd to 3rd · 1.9K estimated branded searches · -20.7% vs prior month · -0.4 points

  4. held 4th · 1.8K estimated branded searches · -11.6% vs prior month · +1.5 points

  5. held 5th · 890 estimated branded searches · -32.1% vs prior month · -1.6 points

Compare search popularity between Velocity Valley and its closest rivals

How has branded search demand for Velocity Valley changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Velocity Valley in New Zealand fell from 3.9K to 3.6K.
  • Across the 11 months ending August 2026, Velocity Valley’s estimated Share of Search among zipline and canopy tours in New Zealand increased from 30.8% to 34%.
  • Across the 11 months ending August 2026, Velocity Valley’s estimated Share of Search among zipline and canopy tours in New Zealand peaked at 37.7% in July 2026 and was lowest at 25.2% in November 2025.

How did search popularity change for New Zealand zipline and canopy tours in August 2026?

  1. In August 2026, Ziptrek Ecotours overtook Taupo Bungy & Cliffhanger to rank 2nd among zipline and canopy tours in New Zealand, at 22.1%.

  2. In August 2026, Rotorua Canopy Tours gained estimated Share of Search among zipline and canopy tours in New Zealand, from 15.9% to 17.4%.

  3. In August 2026, Velocity Valley lost estimated Share of Search among zipline and canopy tours in New Zealand, from 37.7% to 34%.

  4. In August 2026, EcoZip Adventures lost estimated Share of Search among zipline and canopy tours in New Zealand, from 10.1% to 8.4%.

  5. Estimated monthly branded searches for Taupo Bungy & Cliffhanger in New Zealand fell 20.7% over 11 measured months, from 2.4K to 1.9K in August 2026.

How is Velocity Valley measured?

Brandwave collects information about searches that people make online using Velocity Valley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • velocity valley
  • velocity valley adrenaline park
  • velocity valley adventure park
  • velocity valley near me
  • velocity valley new zealand
  • velocity valley nz
  • velocityvalley

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How the Brand Demand Index is measured

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Is Velocity Valley your brand?

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