Rotorua Canopy Tours vs Velocity Valley:Which is more popular by branded search in New Zealand?
In August 2026, Velocity Valley had more branded searches than Rotorua Canopy Tours among zipline and canopy tours in New Zealand. Velocity Valley was estimated to have 3.6K branded searches compared to Rotorua Canopy Tours’ 1.8K, and held a 34% Share of Search versus Rotorua Canopy Tours’ 17.4%.
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Which is more popular in search, Rotorua Canopy Tours or Velocity Valley?
Compare the zipline and forest canopy tours visitors and families book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Velocity Valley, Rotorua Canopy Tours. The figures are in the table below the chart.
View monthly share of search table
| Month | Velocity Valley | Ziptrek Ecotours | Taupo Bungy & Cliffhanger | Rotorua Canopy Tours | EcoZip Adventures |
|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 21% | 19.2% | 16.2% | 12.8% |
| Nov 2025 | 25.2% | 22.1% | 20.5% | 18.7% | 13.5% |
| Dec 2025 | 31.3% | 18.5% | 20.9% | 15.4% | 13.8% |
| Jan 2026 | 31.1% | 18.5% | 20.8% | 15.8% | 13.8% |
| Feb 2026 | 31.3% | 21.4% | 19.8% | 14.4% | 13% |
| Mar 2026 | 30.9% | 22.1% | 17% | 18.7% | 11.4% |
| Apr 2026 | 35.6% | 20.6% | 19.1% | 14% | 10.6% |
| May 2026 | 32.5% | 19.1% | 17.3% | 19.2% | 11.9% |
| Jun 2026 | 32.6% | 18.6% | 18.7% | 21.2% | 8.8% |
| Jul 2026 | 37.7% | 17.9% | 18.5% | 15.9% | 10.1% |
| Aug 2026 | 34% | 22.1% | 18.1% | 17.4% | 8.4% |
| Sep 2026 | — | — | — | — | — |
How has the Rotorua Canopy Tours and Velocity Valley comparison changed over the last 12 months?
3 findings
- Velocity Valley was ahead of Rotorua Canopy Tours in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rotorua Canopy Tours’ estimated Share of Search among zipline and canopy tours in New Zealand moved from 16.2% to 17.4%, and its estimated monthly branded searches moved from 2K to 1.8K.
- Across the 11 months ending August 2026, Velocity Valley’s estimated Share of Search among zipline and canopy tours in New Zealand moved from 30.8% to 34%, and its estimated monthly branded searches moved from 3.9K to 3.6K.
How did search popularity change for New Zealand zipline and canopy tours in August 2026?
2 changes
In August 2026, Rotorua Canopy Tours gained estimated Share of Search among zipline and canopy tours in New Zealand, from 15.9% to 17.4%.
In August 2026, Velocity Valley lost estimated Share of Search among zipline and canopy tours in New Zealand, from 37.7% to 34%.
How each brand is measured
Brandwave collects information about searches that people make online using Rotorua Canopy Tours’ and Velocity Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rotorua Canopy Tours
6 branded search terms
- canopytours co nz
- rotorua canopy tours
- rotorua canopy tours new zealand
- rotorua canopy tours reviews
- rotorua canopy tours zipline
- rotoruacanopytours
Velocity Valley
7 branded search terms
- velocity valley
- velocity valley adrenaline park
- velocity valley adventure park
- velocity valley near me
- velocity valley new zealand
- velocity valley nz
- velocityvalley
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